Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 20s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 20s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | PC게임 | 디지털/가전 › 게임기/타이틀 | 893 | 27.3% | 86.1% | 86 | Jul | View |
| 2 | 필름/관련용품 | 디지털/가전 › 카메라/캠코더용품 | 633 | 28.3% | 58.9% | 100 | Sep | View |
| 3 | 사운드카드 | 디지털/가전 › 멀티미디어장비 | 591 | 18.7% | 83.2% | 100 | Sep | View |
| 4 | 기타PC액세서리 | 디지털/가전 › PC액세서리 | 480 | 22.5% | 56.2% | 83 | Sep | View |
| 5 | 미러리스디카 | 디지털/가전 › 카메라/캠코더용품 | 476 | 16.1% | 77.9% | 100 | Aug | View |
| 6 | 게임기주변기기 | 디지털/가전 › 게임기/타이틀 | 468 | 16% | 77% | 93 | Sep | View |
| 7 | 휴대용게임기 | 디지털/가전 › 게임기/타이틀 | 458 | 16.5% | 73% | 75 | Sep | View |
| 8 | 일반디카 | 디지털/가전 › 카메라/캠코더용품 | 455 | 22.2% | 53.9% | 85 | Sep | View |
| 9 | RAM | 디지털/가전 › PC부품 | 442 | 12.6% | 92.3% | 76 | Sep | View |
| 10 | 마우스패드 | 디지털/가전 › PC액세서리 | 440 | 18.5% | 62.6% | 84 | Jun | View |
| 11 | 튜닝용품 | 디지털/가전 › PC부품 | 418 | 12.4% | 88.7% | 88 | Jun | |
| 12 | 그래픽카드 | 디지털/가전 › PC부품 | 410 | 11.4% | 94.6% | 55 | Sep | |
| 13 | 캠코더 | 디지털/가전 › 카메라/캠코더용품 | 400 | 16.8% | 62.7% | 100 | Sep | |
| 14 | 영상편집카드 | 디지털/가전 › 멀티미디어장비 | 400 | 14.1% | 74.6% | 100 | Sep | |
| 15 | SSD | 디지털/가전 › 저장장치 | 386 | 11.2% | 90.8% | 91 | Aug | |
| 16 | DSLR카메라 | 디지털/가전 › 카메라/캠코더용품 | 383 | 12.2% | 82.7% | 75 | Aug | |
| 17 | 휴대폰쿨링패드 | 디지털/가전 › 휴대폰액세서리 | 378 | 12.1% | 82.2% | 59 | Dec | |
| 18 | CPU | 디지털/가전 › PC부품 | 374 | 10.3% | 95.5% | 86 | Jun | |
| 19 | 충전기/배터리 | 디지털/가전 › 카메라/캠코더용품 | 372 | 13.7% | 71.5% | 100 | Sep | |
| 20 | 카메라스트랩/그립 | 디지털/가전 › 카메라/캠코더용품 | 370 | 11.9% | 81.8% | 96 | Sep | |
| 21 | 웹캠 | 디지털/가전 › 멀티미디어장비 | 365 | 13.5% | 71.2% | 100 | Sep | |
| 22 | PC케이스 | 디지털/가전 › PC부품 | 357 | 10.6% | 88.6% | 93 | Sep | |
| 23 | LCD용품/보호필름 | 디지털/가전 › 카메라/캠코더용품 | 356 | 11.3% | 82.9% | 100 | Aug | |
| 24 | 카메라렌즈 | 디지털/가전 › 카메라/캠코더용품 | 354 | 10.7% | 87.1% | 82 | Aug | |
| 25 | 개발툴 | 디지털/가전 › 소프트웨어 | 354 | 12.4% | 75.2% | 91 | Jun | |
| 26 | PC홀더/브라켓 | 디지털/가전 › PC액세서리 | 352 | 10.9% | 85.1% | 79 | Sep | |
| 27 | 턴테이블 | 디지털/가전 › 음향가전 | 350 | 13.7% | 67.3% | 88 | Sep | |
| 28 | 메인보드 | 디지털/가전 › PC부품 | 348 | 9.6% | 95.5% | 100 | Jun | |
| 29 | 렌즈용품 | 디지털/가전 › 카메라/캠코더용품 | 343 | 10.4% | 86.8% | 100 | Sep | |
| 30 | 키보드 | 디지털/가전 › 주변기기 | 338 | 15.6% | 57% | 81 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 20s share are PC게임, 필름/관련용품, 사운드카드. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 20s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.