Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 20s. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 20s share | Men share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | PC게임 | 디지털/가전 › 게임기/타이틀 | 827 | 28.2% | 85% | 85 | Jul |
| 2 | 필름/관련용품 | 디지털/가전 › 카메라/캠코더용품 | 631 | 31.5% | 58% | 100 | Jun |
| 3 | 사운드카드 | 디지털/가전 › 멀티미디어장비 | 485 | 18.1% | 77.7% | 78 | Jun |
| 4 | 미러리스디카 | 디지털/가전 › 카메라/캠코더용품 | 469 | 17.8% | 76.4% | 93 | Jun |
| 5 | 기타PC액세서리 | 디지털/가전 › PC액세서리 | 469 | 24.1% | 56.4% | 95 | Jun |
| 6 | 게임기주변기기 | 디지털/가전 › 게임기/타이틀 | 459 | 17.3% | 76.9% | 97 | Apr |
| 7 | 휴대용게임기 | 디지털/가전 › 게임기/타이틀 | 442 | 17.8% | 71.9% | 78 | Jun |
| 8 | 일반디카 | 디지털/가전 › 카메라/캠코더용품 | 436 | 24.2% | 52.2% | 100 | Nov |
| 9 | 마우스패드 | 디지털/가전 › PC액세서리 | 429 | 19.8% | 62.8% | 100 | Jun |
| 10 | RAM | 디지털/가전 › PC부품 | 405 | 12.7% | 92.3% | 70 | Jun |
| 11 | 튜닝용품 | 디지털/가전 › PC부품 | 405 | 13.4% | 87.5% | 100 | Jun |
| 12 | DSLR카메라 | 디지털/가전 › 카메라/캠코더용품 | 389 | 13.9% | 81% | 72 | Jul |
| 13 | 그래픽카드 | 디지털/가전 › PC부품 | 389 | 11.9% | 94.7% | 62 | Jun |
| 14 | 캠코더 | 디지털/가전 › 카메라/캠코더용품 | 385 | 18.3% | 61% | 100 | Jun |
| 15 | 휴대폰쿨링패드 | 디지털/가전 › 휴대폰액세서리 | 374 | 13.1% | 82.8% | 100 | Dec |
| 16 | 영상편집카드 | 디지털/가전 › 멀티미디어장비 | 374 | 14.5% | 74.7% | 91 | May |
| 17 | 충전기/배터리 | 디지털/가전 › 카메라/캠코더용품 | 369 | 15.3% | 69.9% | 100 | Jun |
| 18 | 개발툴 | 디지털/가전 › 소프트웨어 | 364 | 13.8% | 76.4% | 100 | Jun |
| 19 | 카메라스트랩/그립 | 디지털/가전 › 카메라/캠코더용품 | 357 | 12.8% | 80.9% | 98 | Dec |
| 20 | SSD | 디지털/가전 › 저장장치 | 355 | 11.4% | 90.1% | 89 | Jun |
| 21 | LCD용품/보호필름 | 디지털/가전 › 카메라/캠코더용품 | 351 | 12.4% | 82.1% | 98 | Jun |
| 22 | 카메라렌즈 | 디지털/가전 › 카메라/캠코더용품 | 349 | 11.7% | 86.4% | 75 | Jul |
| 23 | 웹캠 | 디지털/가전 › 멀티미디어장비 | 349 | 14.4% | 70.3% | 100 | Jun |
| 24 | PC케이스 | 디지털/가전 › PC부품 | 348 | 11.4% | 88.5% | 100 | Apr |
| 25 | PC홀더/브라켓 | 디지털/가전 › PC액세서리 | 347 | 11.8% | 85.2% | 83 | Jun |
| 26 | 턴테이블 | 디지털/가전 › 음향가전 | 346 | 15.1% | 66.3% | 100 | Jun |
| 27 | CPU | 디지털/가전 › PC부품 | 346 | 10.5% | 95.4% | 90 | Jun |
| 28 | 렌즈용품 | 디지털/가전 › 카메라/캠코더용품 | 344 | 11.6% | 85.8% | 69 | Jun |
| 29 | 메인보드 | 디지털/가전 › PC부품 | 336 | 10.2% | 95.4% | 95 | Jun |
| 30 | 키보드 | 디지털/가전 › 주변기기 | 330 | 17% | 56.3% | 100 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 20s share are PC게임, 필름/관련용품, 사운드카드. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 20s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
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