Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their teens. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | teens share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 터치펜/기타 | 디지털/가전 › 태블릿PC액세서리 | 253 | 5% | 46.9% | 100 | Aug | View |
| 2 | CD플레이어 | 디지털/가전 › 음향가전 | 248 | 4.8% | 47.9% | 100 | Sep | View |
| 3 | 타블렛/액세서리 | 디지털/가전 › 주변기기 | 226 | 4.4% | 47.7% | 89 | Sep | View |
| 4 | 기타PC액세서리 | 디지털/가전 › PC액세서리 | 212 | 4.5% | 43.8% | 83 | Sep | View |
| 5 | 마우스패드 | 디지털/가전 › PC액세서리 | 209 | 5.2% | 37.4% | 84 | Jun | View |
| 6 | 즉석카메라 | 디지털/가전 › 카메라/캠코더용품 | 189 | 2.9% | 60.4% | 84 | Sep | View |
| 7 | 이어폰/헤드폰액세서리 | 디지털/가전 › 음향가전 | 188 | 4.1% | 42.6% | 100 | Jun | View |
| 8 | MP3 | 디지털/가전 › 음향가전 | 186 | 5.7% | 30.3% | 98 | Sep | View |
| 9 | 유틸리티 | 디지털/가전 › 소프트웨어 | 182 | 2.3% | 73.5% | 66 | Jun | View |
| 10 | 공기계 | 디지털/가전 › 휴대폰 | 181 | 4% | 41.9% | 100 | Jun | View |
| 11 | 일반디카 | 디지털/가전 › 카메라/캠코더용품 | 179 | 3.6% | 46.1% | 85 | Sep | |
| 12 | 케이스/파우치 | 디지털/가전 › 태블릿PC액세서리 | 170 | 3.5% | 45.1% | 95 | Aug | |
| 13 | 공미디어 | 디지털/가전 › 저장장치 | 164 | 3.8% | 40% | 96 | Sep | |
| 14 | 필름카메라 | 디지털/가전 › 카메라/캠코더용품 | 162 | 2.9% | 51.8% | 84 | Sep | |
| 15 | 필름/관련용품 | 디지털/가전 › 카메라/캠코더용품 | 155 | 3.5% | 41.1% | 100 | Sep | |
| 16 | 캠코더 | 디지털/가전 › 카메라/캠코더용품 | 153 | 3.8% | 37.3% | 100 | Sep | |
| 17 | 태블릿PC보호필름 | 디지털/가전 › 태블릿PC액세서리 | 152 | 3.1% | 45.4% | 83 | Aug | |
| 18 | Divx플레이어 | 디지털/가전 › 멀티미디어장비 | 149 | 4.4% | 31.4% | 100 | Jun | |
| 19 | 전자사전 | 디지털/가전 › 학습기기 | 146 | 2.2% | 61.5% | 57 | Sep | |
| 20 | MP3/PMP액세서리 | 디지털/가전 › 음향가전 | 137 | 4.4% | 29% | 98 | Jun | |
| 21 | 키보드 | 디지털/가전 › 주변기기 | 134 | 2.9% | 43% | 81 | Sep | |
| 22 | 휴대폰렌즈 | 디지털/가전 › 휴대폰액세서리 | 132 | 2.6% | 47.1% | 100 | Jun | |
| 23 | 턴테이블 | 디지털/가전 › 음향가전 | 113 | 3.2% | 32.7% | 88 | Sep | |
| 24 | 휴대용게임기 | 디지털/가전 › 게임기/타이틀 | 113 | 3.9% | 27% | 75 | Sep | |
| 25 | 천체망원경 | 디지털/가전 › 광학기기/용품 | 106 | 5.3% | 18.6% | 100 | Jun | |
| 26 | 카세트플레이어 | 디지털/가전 › 음향가전 | 100 | 2.5% | 37.3% | 100 | Jun | |
| 27 | 헤드폰/헤드셋 | 디지털/가전 › 음향가전 | 100 | 2.8% | 33.3% | 0 | Jul | |
| 28 | KT | 디지털/가전 › 휴대폰 | 99 | 2.5% | 36.6% | 92 | Jun | |
| 29 | 휴대폰이어캡 | 디지털/가전 › 휴대폰액세서리 | 98 | 1.8% | 50.5% | 100 | Dec | |
| 30 | 블루투스셋 | 디지털/가전 › 음향가전 | 97 | 2.4% | 37.4% | 100 | Aug |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their teens share are 터치펜/기타, CD플레이어, 타블렛/액세서리. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their teens targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.