Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 40s. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 40s share | Women share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 유아/어린이 | 생활/건강 › DVD | 302 | 66.8% | 85.7% | 76 | May |
| 2 | 종이꽃 | 생활/건강 › 원예/식물 | 222 | 46.8% | 89.8% | 14 | Jun |
| 3 | 교육 | 생활/건강 › 블루레이 | 201 | 50.2% | 75.9% | 100 | Feb |
| 4 | 비누꽃 | 생활/건강 › 원예/식물 | 196 | 44.6% | 83.4% | 10 | Jun |
| 5 | 유아/어린이 | 생활/건강 › 블루레이 | 196 | 52.6% | 70.7% | 83 | Jun |
| 6 | 생리대 | 생활/건강 › 생활용품 | 187 | 39.8% | 89% | 100 | Apr |
| 7 | 렌즈세정액 | 생활/건강 › 눈건강용품 | 186 | 47.8% | 73.7% | 100 | Jun |
| 8 | 토피어리 | 생활/건강 › 원예/식물 | 177 | 40.5% | 82.9% | 55 | Dec |
| 9 | 플라워소품만들기 | 생활/건강 › 원예/식물 | 174 | 36.8% | 89.4% | 20 | Jun |
| 10 | 스케치/드로잉용품 | 생활/건강 › 화방용품 | 166 | 40% | 78.4% | 99 | Jun |
| 11 | 신장계 | 생활/건강 › 건강측정용품 | 165 | 58.4% | 53.5% | 100 | May |
| 12 | 교육 | 생활/건강 › DVD | 152 | 41.4% | 69.6% | 85 | Jun |
| 13 | 피아노 | 생활/건강 › 악기 | 151 | 45.5% | 62.9% | 81 | Jun |
| 14 | 좌훈기 | 생활/건강 › 좌욕/좌훈용품 | 150 | 33.7% | 84.3% | 77 | Jun |
| 15 | 보존화 | 생활/건강 › 원예/식물 | 149 | 36.2% | 78.2% | 53 | Jun |
| 16 | 천주교용품 | 생활/건강 › 종교 | 148 | 33.4% | 83.8% | 100 | Feb |
| 17 | 가방걸이 | 생활/건강 › 수납/정리용품 | 146 | 40.8% | 67.7% | 0 | Jul |
| 18 | 기타렌즈용품 | 생활/건강 › 눈건강용품 | 145 | 38.2% | 72.1% | 100 | Jun |
| 19 | 이벤트/파티용품 | 생활/건강 › 문구/사무용품 | 143 | 35.3% | 76.7% | 35 | Jun |
| 20 | 넝쿨식물 | 생활/건강 › 원예/식물 | 140 | 31.8% | 83.5% | 98 | Feb |
| 21 | 애니메이션 | 생활/건강 › DVD | 139 | 43.7% | 60.2% | 100 | Jun |
| 22 | 식기 | 생활/건강 › 주방용품 | 139 | 32.2% | 82% | 99 | Jun |
| 23 | 마스크액세서리 | 생활/건강 › 건강관리용품 | 138 | 39.2% | 66.9% | 86 | Jul |
| 24 | 수경식물 | 생활/건강 › 원예/식물 | 136 | 33.9% | 76.2% | 90 | Jun |
| 25 | 공예품 | 생활/건강 › 수집품 | 133 | 30.2% | 83.6% | 100 | Feb |
| 26 | 섬유유연제 | 생활/건강 › 생활용품 | 131 | 34.7% | 71.5% | 100 | Jun |
| 27 | 전문지류/미술지류 | 생활/건강 › 화방용품 | 129 | 31.4% | 78% | 96 | Jun |
| 28 | 빨래바구니 | 생활/건강 › 세탁용품 | 129 | 33.1% | 73.8% | 100 | Jun |
| 29 | 세탁볼 | 생활/건강 › 세탁용품 | 129 | 34% | 72% | 76 | Jun |
| 30 | 노트/수첩 | 생활/건강 › 문구/사무용품 | 127 | 32.1% | 74.9% | 91 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 40s share are 유아/어린이, 종이꽃, 교육. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 40s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
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