Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 40s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 40s share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 유아/어린이 | 생활/건강 › DVD | 304 | 67.8% | 85.2% | 60 | May | View |
| 2 | 유아/어린이 | 생활/건강 › 블루레이 | 225 | 57.9% | 73.8% | 79 | Jun | View |
| 3 | 종이꽃 | 생활/건강 › 원예/식물 | 220 | 46.6% | 89.7% | 17 | Jun | View |
| 4 | 비누꽃 | 생활/건강 › 원예/식물 | 198 | 45% | 83.6% | 19 | Jun | View |
| 5 | 생리대 | 생활/건강 › 생활용품 | 188 | 40.3% | 88.7% | 92 | Sep | View |
| 6 | 렌즈세정액 | 생활/건강 › 눈건강용품 | 185 | 47.9% | 73.4% | 100 | Jun | View |
| 7 | 토피어리 | 생활/건강 › 원예/식물 | 178 | 41.1% | 82.4% | 51 | Dec | View |
| 8 | 플라워소품만들기 | 생활/건강 › 원예/식물 | 175 | 37.2% | 89.5% | 38 | Jun | View |
| 9 | 교육 | 생활/건강 › 블루레이 | 168 | 47.7% | 67% | 79 | Feb | View |
| 10 | 스케치/드로잉용품 | 생활/건강 › 화방용품 | 165 | 40.2% | 77.9% | 93 | Jun | View |
| 11 | 신장계 | 생활/건강 › 건강측정용품 | 163 | 58.1% | 53.2% | 85 | Sep | |
| 12 | 좌훈기 | 생활/건강 › 좌욕/좌훈용품 | 153 | 34.3% | 84.7% | 93 | Jun | |
| 13 | 보존화 | 생활/건강 › 원예/식물 | 153 | 37.2% | 78.3% | 61 | Jun | |
| 14 | 피아노 | 생활/건강 › 악기 | 150 | 45.9% | 62.3% | 75 | Sep | |
| 15 | 교육 | 생활/건강 › DVD | 147 | 41.5% | 67.3% | 50 | Jun | |
| 16 | 기타렌즈용품 | 생활/건강 › 눈건강용품 | 147 | 39% | 71.7% | 97 | Jun | |
| 17 | 이벤트/파티용품 | 생활/건강 › 문구/사무용품 | 146 | 36.4% | 76.2% | 50 | Jun | |
| 18 | 천주교용품 | 생활/건강 › 종교 | 145 | 32.8% | 83.8% | 93 | Feb | |
| 19 | 가방걸이 | 생활/건강 › 수납/정리용품 | 142 | 39% | 69.4% | 0 | Jul | |
| 20 | 애니메이션 | 생활/건강 › DVD | 140 | 45.7% | 58.2% | 68 | Jun | |
| 21 | 마스크액세서리 | 생활/건강 › 건강관리용품 | 139 | 39.6% | 66.9% | 73 | Jul | |
| 22 | 식기 | 생활/건강 › 주방용품 | 138 | 32% | 81.7% | 86 | Jun | |
| 23 | 공예품 | 생활/건강 › 수집품 | 136 | 31.2% | 82.9% | 97 | Sep | |
| 24 | 넝쿨식물 | 생활/건강 › 원예/식물 | 135 | 30.7% | 83.5% | 89 | Feb | |
| 25 | 수경식물 | 생활/건강 › 원예/식물 | 133 | 33.3% | 76.1% | 73 | Sep | |
| 26 | 섬유유연제 | 생활/건강 › 생활용품 | 130 | 34.7% | 71.2% | 100 | Sep | |
| 27 | 노트/수첩 | 생활/건강 › 문구/사무용품 | 129 | 33% | 74.3% | 80 | Jun | |
| 28 | 전문지류/미술지류 | 생활/건강 › 화방용품 | 129 | 31.5% | 77.7% | 89 | Jun | |
| 29 | 빨래바구니 | 생활/건강 › 세탁용품 | 129 | 33.5% | 73.2% | 96 | Sep | |
| 30 | 코스튬플레이 | 생활/건강 › 수집품 | 128 | 36.6% | 66.4% | 100 | Feb |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 40s share are 유아/어린이, 유아/어린이, 종이꽃. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 40s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.