Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 20s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 20s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 애니메이션 | 생활/건강 › 블루레이 | 604 | 25.3% | 62.8% | 74 | Sep | View |
| 2 | 서바이벌 | 생활/건강 › 수집품 | 572 | 16.4% | 91.8% | 98 | Jun | View |
| 3 | LP | 생활/건강 › 수집품 | 568 | 22.5% | 66.4% | 96 | Feb | View |
| 4 | 해외앨범 | 생활/건강 › 음반 | 522 | 20.3% | 67.7% | 91 | Jun | View |
| 5 | 모형/프라모델/피규어 | 생활/건강 › 수집품 | 510 | 23.5% | 57.1% | 98 | Jun | View |
| 6 | 전자담배 | 생활/건강 › 건강관리용품 | 468 | 16.6% | 74.2% | 100 | Sep | View |
| 7 | 뮤직비디오 | 생활/건강 › 블루레이 | 451 | 17.6% | 67.4% | 100 | Jun | View |
| 8 | 이색수집품 | 생활/건강 › 수집품 | 414 | 20.3% | 53.7% | 96 | Jun | View |
| 9 | 전자담배 액세서리 | 생활/건강 › 건강관리용품 | 405 | 14.7% | 72.6% | 94 | Sep | View |
| 10 | 교양/다큐멘터리 | 생활/건강 › 블루레이 | 362 | 14% | 68.1% | 100 | Jun | View |
| 11 | 기타(guitar) | 생활/건강 › 악기 | 355 | 12.8% | 73% | 98 | Sep | |
| 12 | 음향기자재 | 생활/건강 › 악기 | 346 | 11.9% | 76.6% | 99 | Sep | |
| 13 | 금연용품 | 생활/건강 › 건강관리용품 | 345 | 12.5% | 72.7% | 91 | Jun | |
| 14 | 국내앨범 | 생활/건강 › 음반 | 329 | 16.5% | 52.5% | 98 | Sep | |
| 15 | 영화 | 생활/건강 › 블루레이 | 312 | 10.3% | 79.8% | 91 | Jun | |
| 16 | 드라마 | 생활/건강 › 블루레이 | 312 | 17.5% | 46.9% | 74 | Sep | |
| 17 | 건반악기 | 생활/건강 › 악기 | 296 | 12.3% | 63.3% | 90 | Sep | |
| 18 | 포스터 | 생활/건강 › 수집품 | 273 | 16.6% | 43.3% | 98 | Sep | |
| 19 | 드라마 | 생활/건강 › DVD | 269 | 13.6% | 52.1% | 91 | Nov | |
| 20 | 취미/스포츠 | 생활/건강 › 블루레이 | 262 | 11% | 62.6% | 90 | Jun | |
| 21 | 종교 | 생활/건강 › 블루레이 | 261 | 12.8% | 53.6% | 66 | Mar | |
| 22 | 영화 | 생활/건강 › DVD | 245 | 9.8% | 65.8% | 94 | Jun | |
| 23 | 현악기 | 생활/건강 › 악기 | 240 | 11.1% | 57% | 95 | Jun | |
| 24 | 기타반려동물용품 | 생활/건강 › 반려동물 | 230 | 12.2% | 49.6% | 100 | Sep | |
| 25 | 심박계 | 생활/건강 › 건강측정용품 | 227 | 8.4% | 71.2% | 95 | Aug | |
| 26 | 뮤직비디오 | 생활/건강 › DVD | 223 | 13.1% | 44.8% | 100 | Jun | |
| 27 | 게임 | 생활/건강 › 수집품 | 205 | 11.1% | 48.7% | 85 | Jun | |
| 28 | 조명 | 생활/건강 › 관상어용품 | 204 | 6.6% | 81.2% | 100 | Jun | |
| 29 | 타악기 | 생활/건강 › 악기 | 202 | 8% | 66.6% | 90 | Aug | |
| 30 | 튜닝용품 | 생활/건강 › 자동차용품 | 198 | 5.5% | 94.6% | 100 | Jun |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 20s share are 애니메이션, 서바이벌, LP. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 20s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.