Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 20s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 20s share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 다이어리/플래너 | 생활/건강 › 문구/사무용품 | 387 | 17.1% | 82.5% | 42 | Jun | View |
| 2 | 아이돌굿즈 | 생활/건강 › 수집품 | 332 | 16.6% | 73% | 59 | Jun | View |
| 3 | 스티커 | 생활/건강 › 문구/사무용품 | 318 | 15.2% | 76.2% | 93 | Sep | View |
| 4 | 앨범 | 생활/건강 › 문구/사무용품 | 310 | 15.8% | 71.6% | 100 | Sep | View |
| 5 | 노트/수첩 | 생활/건강 › 문구/사무용품 | 304 | 14.9% | 74.3% | 80 | Jun | View |
| 6 | 모형/프라모델/피규어 | 생활/건강 › 수집품 | 277 | 23.5% | 42.9% | 98 | Jun | View |
| 7 | 치아미백제 | 생활/건강 › 구강위생용품 | 270 | 12.9% | 76.2% | 100 | Sep | View |
| 8 | 공예품 | 생활/건강 › 수집품 | 266 | 11.7% | 82.9% | 97 | Sep | View |
| 9 | 조소/판화용품 | 생활/건강 › 화방용품 | 260 | 13.6% | 69.8% | 100 | Sep | View |
| 10 | 포스터 | 생활/건강 › 수집품 | 258 | 16.6% | 56.7% | 98 | Sep | View |
| 11 | 이색수집품 | 생활/건강 › 수집품 | 258 | 20.3% | 46.3% | 96 | Jun | |
| 12 | 애니메이션 | 생활/건강 › 블루레이 | 258 | 25.3% | 37.2% | 74 | Sep | |
| 13 | 카드/엽서/봉투 | 생활/건강 › 문구/사무용품 | 255 | 12.9% | 72.1% | 75 | Jun | |
| 14 | 드라마 | 생활/건강 › 블루레이 | 255 | 17.5% | 53.1% | 74 | Sep | |
| 15 | 기타렌즈용품 | 생활/건강 › 눈건강용품 | 236 | 12% | 71.7% | 97 | Jun | |
| 16 | 독서용품 | 생활/건강 › 문구/사무용품 | 233 | 11.5% | 73.8% | 76 | Jul | |
| 17 | 코스튬플레이 | 생활/건강 › 수집품 | 226 | 12.4% | 66.4% | 100 | Feb | |
| 18 | 마네킹 | 생활/건강 › 수납/정리용품 | 225 | 12.4% | 66.1% | 100 | Aug | |
| 19 | 식용식물 | 생활/건강 › 원예/식물 | 222 | 11.4% | 71% | 51 | Sep | |
| 20 | 국내앨범 | 생활/건강 › 음반 | 215 | 16.5% | 47.5% | 98 | Sep | |
| 21 | LP | 생활/건강 › 수집품 | 207 | 22.5% | 33.6% | 96 | Feb | |
| 22 | 뮤직비디오 | 생활/건강 › DVD | 198 | 13.1% | 55.2% | 100 | Jun | |
| 23 | 의료용압박스타킹 | 생활/건강 › 재활운동용품 | 197 | 9.1% | 78.9% | 98 | Feb | |
| 24 | 교육 | 생활/건강 › DVD | 181 | 9.8% | 67.3% | 50 | Jun | |
| 25 | 해외앨범 | 생활/건강 › 음반 | 180 | 20.3% | 32.3% | 91 | Jun | |
| 26 | 드라마 | 생활/건강 › DVD | 179 | 13.6% | 47.9% | 91 | Nov | |
| 27 | 패션용품 | 생활/건강 › 반려동물 | 173 | 7.7% | 81.7% | 71 | Aug | |
| 28 | 기타반려동물용품 | 생활/건강 › 반려동물 | 169 | 12.2% | 50.4% | 100 | Sep | |
| 29 | 애니메이션용품 | 생활/건강 › 화방용품 | 168 | 9.2% | 66.5% | 100 | Jun | |
| 30 | 강아지 장난감/훈련 | 생활/건강 › 반려동물 | 168 | 8.7% | 70.4% | 100 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 20s share are 다이어리/플래너, 아이돌굿즈, 스티커. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 20s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.