Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 20s. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 20s share | Women share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 다이어리/플래너 | 생활/건강 › 문구/사무용품 | 370 | 18.3% | 83% | 24 | Jun |
| 2 | 아이돌굿즈 | 생활/건강 › 수집품 | 317 | 17.5% | 74.4% | 69 | Jun |
| 3 | 스티커 | 생활/건강 › 문구/사무용품 | 315 | 16.8% | 77% | 95 | Jun |
| 4 | 앨범 | 생활/건강 › 문구/사무용품 | 312 | 17.4% | 73.6% | 100 | Jun |
| 5 | 치아미백제 | 생활/건강 › 구강위생용품 | 308 | 16.3% | 77.5% | 100 | Jun |
| 6 | 노트/수첩 | 생활/건강 › 문구/사무용품 | 297 | 16.3% | 74.9% | 91 | Jun |
| 7 | 모형/프라모델/피규어 | 생활/건강 › 수집품 | 271 | 24.9% | 44.7% | 100 | Jun |
| 8 | 공예품 | 생활/건강 › 수집품 | 267 | 13.1% | 83.6% | 100 | Feb |
| 9 | 카드/엽서/봉투 | 생활/건강 › 문구/사무용품 | 256 | 14.3% | 73.5% | 79 | Jun |
| 10 | 이색수집품 | 생활/건강 › 수집품 | 256 | 21.9% | 48% | 100 | Jun |
| 11 | 포스터 | 생활/건강 › 수집품 | 254 | 18.2% | 57.2% | 100 | Feb |
| 12 | 조소/판화용품 | 생활/건강 › 화방용품 | 242 | 14.2% | 70% | 99 | Jun |
| 13 | 독서용품 | 생활/건강 › 문구/사무용품 | 236 | 13% | 74.6% | 100 | Jul |
| 14 | 애니메이션 | 생활/건강 › 블루레이 | 236 | 25.9% | 37.4% | 72 | Jun |
| 15 | 기타렌즈용품 | 생활/건강 › 눈건강용품 | 235 | 13.4% | 72.1% | 100 | Jun |
| 16 | 국내앨범 | 생활/건강 › 음반 | 229 | 18.5% | 50.9% | 100 | Jun |
| 17 | 마네킹 | 생활/건강 › 수납/정리용품 | 227 | 14% | 66.5% | 100 | Jun |
| 18 | LP | 생활/건강 › 수집품 | 219 | 24.9% | 36.1% | 95 | Feb |
| 19 | 뮤직비디오 | 생활/건강 › DVD | 217 | 15% | 59.3% | 100 | Jun |
| 20 | 식용식물 | 생활/건강 › 원예/식물 | 216 | 12.4% | 71.4% | 55 | Dec |
| 21 | 코스튬플레이 | 생활/건강 › 수집품 | 214 | 13.2% | 66.6% | 38 | Feb |
| 22 | 의료용압박스타킹 | 생활/건강 › 재활운동용품 | 199 | 10.3% | 79.5% | 95 | Feb |
| 23 | 드라마 | 생활/건강 › 블루레이 | 193 | 16% | 49.4% | 89 | Mar |
| 24 | 종교 | 생활/건강 › 블루레이 | 183 | 14.8% | 50.7% | 92 | Mar |
| 25 | 해외앨범 | 생활/건강 › 음반 | 180 | 21.7% | 34.1% | 95 | Jun |
| 26 | 강아지 장난감/훈련 | 생활/건강 › 반려동물 | 177 | 10.2% | 71.4% | 100 | Jun |
| 27 | 패션용품 | 생활/건강 › 반려동물 | 174 | 8.7% | 81.9% | 35 | Jul |
| 28 | 드라마 | 생활/건강 › DVD | 171 | 14.9% | 47.2% | 99 | Nov |
| 29 | 기타반려동물용품 | 생활/건강 › 반려동물 | 166 | 13.3% | 51.3% | 100 | Feb |
| 30 | 필기도구 | 생활/건강 › 문구/사무용품 | 165 | 11.5% | 59% | 82 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 20s share are 다이어리/플래너, 아이돌굿즈, 스티커. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 20s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.