Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 60s+. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 60s+ share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 씨앗/모종 | 생활/건강 › 원예/식물 | 339 | 38.1% | 65.1% | 36 | Dec | View |
| 2 | 붓 | 생활/건강 › 화방용품 | 278 | 28.4% | 71.5% | 84 | Jun | View |
| 3 | 서예/글씨 | 생활/건강 › 수집품 | 265 | 36.6% | 53% | 77 | Jun | View |
| 4 | 관엽식물 | 생활/건강 › 원예/식물 | 263 | 27.1% | 71.1% | 71 | Aug | View |
| 5 | 파라핀용품 | 생활/건강 › 건강관리용품 | 258 | 28.5% | 66.2% | 77 | Jun | View |
| 6 | 조경수/묘목 | 생활/건강 › 정원/원예용품 | 256 | 38.7% | 48.4% | 41 | Dec | View |
| 7 | 화분대 | 생활/건강 › 정원/원예용품 | 248 | 24.8% | 73.1% | 80 | Sep | View |
| 8 | 성인용기저귀 | 생활/건강 › 생활용품 | 233 | 24.7% | 68.9% | 100 | Sep | View |
| 9 | 족욕/족탕기 | 생활/건강 › 발건강용품 | 231 | 26.3% | 64.3% | 91 | Aug | View |
| 10 | 회전청소기 | 생활/건강 › 청소용품 | 222 | 29.5% | 55.1% | 100 | Jan | View |
| 11 | 찜질기 | 생활/건강 › 냉온/찜질용품 | 220 | 24.8% | 64.8% | 88 | Aug | |
| 12 | 뜸/뜸기구 | 생활/건강 › 건강관리용품 | 218 | 24.3% | 65.7% | 100 | Jun | |
| 13 | 미니화분 | 생활/건강 › 원예/식물 | 218 | 20.4% | 78.3% | 67 | Sep | |
| 14 | 서예/동양화용품 | 생활/건강 › 화방용품 | 217 | 27.8% | 57.2% | 84 | Jun | |
| 15 | 지도/지구본 | 생활/건강 › 문구/사무용품 | 214 | 28% | 55.9% | 100 | Jun | |
| 16 | 빨래삶통 | 생활/건강 › 세탁용품 | 214 | 19.4% | 80.7% | 100 | Sep | |
| 17 | 공기정화식물 | 생활/건강 › 원예/식물 | 213 | 20.2% | 77.3% | 83 | Sep | |
| 18 | 다육식물 | 생활/건강 › 원예/식물 | 211 | 21.5% | 71.9% | 79 | Sep | |
| 19 | 발지압/발매트 | 생활/건강 › 발건강용품 | 209 | 20.5% | 74.5% | 100 | Jun | |
| 20 | 물감/포스터컬러 | 생활/건강 › 화방용품 | 208 | 19.3% | 78.8% | 91 | Jun | |
| 21 | 허브식물 | 생활/건강 › 원예/식물 | 208 | 21.2% | 71.8% | 61 | Sep | |
| 22 | 화분 | 생활/건강 › 정원/원예용품 | 207 | 23% | 65.9% | 64 | Dec | |
| 23 | 정원데코 | 생활/건강 › 정원/원예용품 | 206 | 31.3% | 48.2% | 66 | Jan | |
| 24 | 마우스피스 | 생활/건강 › 구강위생용품 | 205 | 24.9% | 60.2% | 54 | Sep | |
| 25 | 자갈/모래/흙 | 생활/건강 › 정원/원예용품 | 204 | 29.2% | 51% | 74 | Dec | |
| 26 | 강아지 건강/관리용품 | 생활/건강 › 반려동물 | 203 | 20.9% | 71.2% | 100 | Jun | |
| 27 | 발가락교정기 | 생활/건강 › 발건강용품 | 203 | 23.6% | 62.9% | 100 | Sep | |
| 28 | 수반 | 생활/건강 › 정원/원예용품 | 203 | 23.8% | 62.4% | 84 | Sep | |
| 29 | 적외선조사기 | 생활/건강 › 물리치료/저주파용품 | 202 | 23.7% | 62.2% | 100 | Aug | |
| 30 | 혈당측정지 | 생활/건강 › 당뇨관리용품 | 200 | 29.2% | 50.1% | 100 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 60s+ share are 씨앗/모종, 붓, 서예/글씨. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.