Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 60s+. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 60s+ share | Women share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 씨앗/모종 | 생활/건강 › 원예/식물 | 346 | 37.6% | 65.1% | 37 | Dec |
| 2 | 붓 | 생활/건강 › 화방용품 | 278 | 27.3% | 72% | 94 | Jun |
| 3 | 관엽식물 | 생활/건강 › 원예/식물 | 268 | 26.7% | 71.1% | 66 | Jul |
| 4 | 조경수/묘목 | 생활/건강 › 정원/원예용품 | 262 | 38% | 48.8% | 38 | Dec |
| 5 | 파라핀용품 | 생활/건강 › 건강관리용품 | 260 | 27.8% | 66.3% | 71 | Jun |
| 6 | 서예/글씨 | 생활/건강 › 수집품 | 254 | 30% | 60% | 88 | Jun |
| 7 | 화분대 | 생활/건강 › 정원/원예용품 | 248 | 24% | 73.1% | 75 | Dec |
| 8 | 성인용기저귀 | 생활/건강 › 생활용품 | 238 | 24.4% | 69.1% | 100 | Jun |
| 9 | 족욕/족탕기 | 생활/건강 › 발건강용품 | 235 | 25.8% | 64.5% | 49 | Jul |
| 10 | 회전청소기 | 생활/건강 › 청소용품 | 227 | 28.9% | 55.5% | 94 | Jan |
| 11 | 찜질기 | 생활/건강 › 냉온/찜질용품 | 221 | 24.2% | 64.6% | 34 | Jul |
| 12 | 지도/지구본 | 생활/건강 › 문구/사무용품 | 220 | 27.5% | 56.6% | 100 | Jun |
| 13 | 서예/동양화용품 | 생활/건강 › 화방용품 | 218 | 26.4% | 58.5% | 91 | Jun |
| 14 | 미니화분 | 생활/건강 › 원예/식물 | 218 | 19.7% | 78.4% | 68 | Nov |
| 15 | 다육식물 | 생활/건강 › 원예/식물 | 217 | 21.4% | 71.7% | 82 | Jul |
| 16 | 뜸/뜸기구 | 생활/건강 › 건강관리용품 | 215 | 23.1% | 65.9% | 100 | Jun |
| 17 | 빨래삶통 | 생활/건강 › 세탁용품 | 212 | 18.7% | 80.4% | 100 | Jun |
| 18 | 공기정화식물 | 생활/건강 › 원예/식물 | 212 | 19.4% | 77.3% | 93 | Dec |
| 19 | 발지압/발매트 | 생활/건강 › 발건강용품 | 211 | 20.5% | 72.9% | 100 | Jun |
| 20 | 정원데코 | 생활/건강 › 정원/원예용품 | 209 | 30.5% | 48.5% | 65 | Jan |
| 21 | 마우스피스 | 생활/건강 › 구강위생용품 | 207 | 24% | 61% | 47 | Jun |
| 22 | 허브식물 | 생활/건강 › 원예/식물 | 206 | 20.3% | 72% | 72 | Dec |
| 23 | 화분 | 생활/건강 › 정원/원예용품 | 206 | 22% | 66.3% | 73 | Dec |
| 24 | 자갈/모래/흙 | 생활/건강 › 정원/원예용품 | 205 | 28.2% | 51.5% | 75 | Dec |
| 25 | 발가락교정기 | 생활/건강 › 발건강용품 | 203 | 22.7% | 63.4% | 95 | Feb |
| 26 | 물감/포스터컬러 | 생활/건강 › 화방용품 | 202 | 18.1% | 79.1% | 100 | Jun |
| 27 | 혈당측정지 | 생활/건강 › 당뇨관리용품 | 202 | 28.2% | 50.7% | 100 | Jun |
| 28 | 보행보조용품 | 생활/건강 › 실버용품 | 202 | 26.4% | 54.1% | 92 | Dec |
| 29 | 적외선조사기 | 생활/건강 › 물리치료/저주파용품 | 202 | 22.8% | 62.8% | 73 | Jun |
| 30 | 강아지 건강/관리용품 | 생활/건강 › 반려동물 | 200 | 19.7% | 71.9% | 98 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 60s+ share are 씨앗/모종, 붓, 관엽식물. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.