Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their teens. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | teens share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 코스튬플레이 | 생활/건강 › 수집품 | 1080 | 15.1% | 66.4% | 100 | Feb | View |
| 2 | 교육 | 생활/건강 › DVD | 993 | 13.7% | 67.3% | 50 | Jun | View |
| 3 | 아이돌굿즈 | 생활/건강 › 수집품 | 991 | 12.6% | 73% | 59 | Jun | View |
| 4 | 국내앨범 | 생활/건강 › 음반 | 583 | 11.4% | 47.5% | 98 | Sep | View |
| 5 | 모형/프라모델/피규어 | 생활/건강 › 수집품 | 439 | 9.5% | 42.9% | 98 | Jun | View |
| 6 | 애니메이션 | 생활/건강 › DVD | 433 | 6.9% | 58.2% | 68 | Jun | View |
| 7 | 드라마 | 생활/건강 › 블루레이 | 423 | 7.4% | 53.1% | 74 | Sep | View |
| 8 | 이색수집품 | 생활/건강 › 수집품 | 419 | 8.4% | 46.3% | 96 | Jun | View |
| 9 | 애니메이션 | 생활/건강 › 블루레이 | 377 | 9.4% | 37.2% | 74 | Sep | View |
| 10 | 필기도구 | 생활/건강 › 문구/사무용품 | 351 | 5.6% | 58.2% | 76 | Jun | View |
| 11 | 조소/판화용품 | 생활/건강 › 화방용품 | 346 | 4.6% | 69.8% | 100 | Sep | |
| 12 | 공예품 | 생활/건강 › 수집품 | 339 | 3.8% | 82.9% | 97 | Sep | |
| 13 | 포스터 | 생활/건강 › 수집품 | 336 | 5.5% | 56.7% | 98 | Sep | |
| 14 | 스케치/드로잉용품 | 생활/건강 › 화방용품 | 327 | 3.9% | 77.9% | 93 | Jun | |
| 15 | 앨범 | 생활/건강 › 문구/사무용품 | 309 | 4% | 71.6% | 100 | Sep | |
| 16 | 퍼즐/블록 | 생활/건강 › 수집품 | 301 | 5.2% | 53.8% | 70 | Sep | |
| 17 | 노트/수첩 | 생활/건강 › 문구/사무용품 | 296 | 3.7% | 74.3% | 80 | Jun | |
| 18 | 스티커 | 생활/건강 › 문구/사무용품 | 295 | 3.6% | 76.2% | 93 | Sep | |
| 19 | 기타반려동물용품 | 생활/건강 › 반려동물 | 293 | 5.4% | 50.4% | 100 | Sep | |
| 20 | 애니메이션용품 | 생활/건강 › 화방용품 | 287 | 4% | 66.5% | 100 | Jun | |
| 21 | 기타(guitar) | 생활/건강 › 악기 | 279 | 9.6% | 27% | 98 | Sep | |
| 22 | 소동물용품 | 생활/건강 › 반려동물 | 269 | 4.6% | 54.2% | 96 | Jul | |
| 23 | 해외앨범 | 생활/건강 › 음반 | 268 | 7.7% | 32.3% | 91 | Jun | |
| 24 | 드라마 | 생활/건강 › DVD | 258 | 5% | 47.9% | 91 | Nov | |
| 25 | 기타렌즈용품 | 생활/건강 › 눈건강용품 | 255 | 3.3% | 71.7% | 97 | Jun | |
| 26 | 취미/스포츠 | 생활/건강 › DVD | 240 | 5% | 44.6% | 100 | Feb | |
| 27 | 뮤직비디오 | 생활/건강 › 블루레이 | 235 | 6.7% | 32.6% | 100 | Jun | |
| 28 | 다이어리/플래너 | 생활/건강 › 문구/사무용품 | 231 | 2.6% | 82.5% | 42 | Jun | |
| 29 | 우표/씰 | 생활/건강 › 수집품 | 222 | 5.8% | 35.5% | 75 | Jun | |
| 30 | 뮤직비디오 | 생활/건강 › DVD | 214 | 3.6% | 55.2% | 100 | Jun |
As a Coupang Partners affiliate, this site earns a commission from qualifying purchases.
Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their teens share are 코스튬플레이, 교육, 아이돌굿즈. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their teens targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.