Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 60s+. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 60s+ share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 예초기 | 생활/건강 › 공구 | 565 | 35.1% | 85.1% | 35 | Dec | View |
| 2 | 화분영양제/비료 | 생활/건강 › 정원/원예용품 | 560 | 42.9% | 69% | 57 | Dec | View |
| 3 | 원예공구 | 생활/건강 › 공구 | 508 | 33.7% | 79.7% | 68 | Dec | View |
| 4 | 원예부자재 | 생활/건강 › 정원/원예용품 | 471 | 38.4% | 64.8% | 70 | Jan | View |
| 5 | 목공공구 | 생활/건강 › 공구 | 445 | 26.9% | 87.4% | 98 | Aug | View |
| 6 | 천연잔디 | 생활/건강 › 원예/식물 | 423 | 31.4% | 71.1% | 42 | Dec | View |
| 7 | 정원부자재 | 생활/건강 › 정원/원예용품 | 407 | 30.1% | 71.5% | 74 | Jan | View |
| 8 | 보청기 | 생활/건강 › 실버용품 | 403 | 34.5% | 61.7% | 89 | Aug | View |
| 9 | 소형기계 | 생활/건강 › 공구 | 387 | 23.2% | 88% | 98 | Sep | View |
| 10 | 조경수/묘목 | 생활/건강 › 정원/원예용품 | 378 | 38.7% | 51.6% | 41 | Dec | View |
| 11 | 절삭공구 | 생활/건강 › 공구 | 363 | 21.8% | 87.9% | 100 | Aug | |
| 12 | 용접공구 | 생활/건강 › 공구 | 359 | 21.7% | 87.4% | 96 | Aug | |
| 13 | 페인트용품 | 생활/건강 › 공구 | 351 | 25% | 74.2% | 90 | Jan | |
| 14 | 설비공구 | 생활/건강 › 공구 | 343 | 20.4% | 88.8% | 92 | Sep | |
| 15 | 분재 | 생활/건강 › 원예/식물 | 342 | 30.1% | 60.1% | 60 | Aug | |
| 16 | 관악기 | 생활/건강 › 악기 | 339 | 30.8% | 58.2% | 59 | Sep | |
| 17 | 서예/글씨 | 생활/건강 › 수집품 | 326 | 36.6% | 47% | 77 | Jun | |
| 18 | 에어공구 | 생활/건강 › 공구 | 323 | 19.9% | 85.7% | 98 | Aug | |
| 19 | 전동공구 | 생활/건강 › 공구 | 321 | 19.2% | 88.3% | 93 | Sep | |
| 20 | 정원데코 | 생활/건강 › 정원/원예용품 | 307 | 31.3% | 51.8% | 66 | Jan | |
| 21 | 운반용품 | 생활/건강 › 공구 | 306 | 22.4% | 72.1% | 95 | Sep | |
| 22 | 체결용품 | 생활/건강 › 공구 | 300 | 17.9% | 88.6% | 98 | Sep | |
| 23 | 화폐 | 생활/건강 › 수집품 | 296 | 22.9% | 68.2% | 86 | Jun | |
| 24 | 페인트 | 생활/건강 › 공구 | 290 | 22.3% | 68.6% | 100 | Jan | |
| 25 | 배터리용품 | 생활/건강 › 자동차용품 | 285 | 17.1% | 88.1% | 67 | Jun | |
| 26 | 접착용품 | 생활/건강 › 공구 | 277 | 19% | 77% | 100 | Jun | |
| 27 | 혈당측정지 | 생활/건강 › 당뇨관리용품 | 276 | 29.2% | 49.9% | 100 | Sep | |
| 28 | 자갈/모래/흙 | 생활/건강 › 정원/원예용품 | 271 | 29.2% | 49% | 74 | Dec | |
| 29 | 비데/비데용품 | 생활/건강 › 욕실용품 | 269 | 27% | 52.6% | 74 | Jun | |
| 30 | 수작업공구 | 생활/건강 › 공구 | 268 | 16.3% | 86.9% | 100 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 60s+ share are 예초기, 화분영양제/비료, 원예공구. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.