Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 60s+. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 60s+ share | Men share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 화분영양제/비료 | 생활/건강 › 정원/원예용품 | 580 | 42.1% | 68.8% | 79 | Dec |
| 2 | 예초기 | 생활/건강 › 공구 | 566 | 33.8% | 83.6% | 100 | Dec |
| 3 | 원예공구 | 생활/건강 › 공구 | 521 | 32.9% | 79.1% | 84 | Dec |
| 4 | 원예부자재 | 생활/건강 › 정원/원예용품 | 481 | 37.4% | 64.3% | 61 | Jan |
| 5 | 목공공구 | 생활/건강 › 공구 | 458 | 26.3% | 86.9% | 84 | Jun |
| 6 | 천연잔디 | 생활/건강 › 원예/식물 | 433 | 30.7% | 70.5% | 44 | Dec |
| 7 | 정원부자재 | 생활/건강 › 정원/원예용품 | 423 | 29.4% | 71.9% | 67 | Jan |
| 8 | 보청기 | 생활/건강 › 실버용품 | 415 | 33.8% | 61.3% | 100 | Nov |
| 9 | 소형기계 | 생활/건강 › 공구 | 395 | 22.5% | 87.8% | 100 | Feb |
| 10 | 조경수/묘목 | 생활/건강 › 정원/원예용품 | 390 | 38% | 51.2% | 38 | Dec |
| 11 | 절삭공구 | 생활/건강 › 공구 | 375 | 21.4% | 87.6% | 95 | Jun |
| 12 | 용접공구 | 생활/건강 › 공구 | 374 | 21.4% | 87.3% | 94 | Jun |
| 13 | 페인트용품 | 생활/건강 › 공구 | 364 | 24.6% | 73.9% | 100 | Jan |
| 14 | 분재 | 생활/건강 › 원예/식물 | 354 | 29.6% | 59.8% | 56 | Jul |
| 15 | 설비공구 | 생활/건강 › 공구 | 353 | 19.9% | 88.5% | 100 | Feb |
| 16 | 관악기 | 생활/건강 › 악기 | 346 | 30.1% | 57.4% | 76 | Jun |
| 17 | 에어공구 | 생활/건강 › 공구 | 333 | 19.6% | 84.9% | 100 | Jun |
| 18 | 전동공구 | 생활/건강 › 공구 | 332 | 18.8% | 88.1% | 88 | Jun |
| 19 | 운반용품 | 생활/건강 › 공구 | 314 | 21.8% | 71.9% | 100 | Jun |
| 20 | 정원데코 | 생활/건강 › 정원/원예용품 | 314 | 30.5% | 51.5% | 65 | Jan |
| 21 | 화폐 | 생활/건강 › 수집품 | 312 | 22.7% | 68.7% | 83 | Jun |
| 22 | 체결용품 | 생활/건강 › 공구 | 308 | 17.4% | 88.4% | 99 | Feb |
| 23 | 페인트 | 생활/건강 › 공구 | 296 | 21.7% | 68.1% | 88 | Jan |
| 24 | 배터리용품 | 생활/건강 › 자동차용품 | 293 | 16.7% | 87.7% | 49 | Jun |
| 25 | 접착용품 | 생활/건강 › 공구 | 285 | 18.6% | 76.5% | 100 | Jun |
| 26 | 혈당측정지 | 생활/건강 › 당뇨관리용품 | 278 | 28.2% | 49.3% | 100 | Jun |
| 27 | 수작업공구 | 생활/건강 › 공구 | 277 | 16% | 86.5% | 100 | Jun |
| 28 | 비데/비데용품 | 생활/건강 › 욕실용품 | 277 | 26.4% | 52.4% | 87 | Jun |
| 29 | 자갈/모래/흙 | 생활/건강 › 정원/원예용품 | 274 | 28.2% | 48.5% | 75 | Dec |
| 30 | 측정공구 | 생활/건강 › 공구 | 268 | 17% | 78.7% | 100 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 60s+ share are 화분영양제/비료, 예초기, 원예공구. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
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