Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 40s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 40s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 무선/RC | 생활/건강 › 수집품 | 270 | 43.8% | 84.7% | 94 | Aug | View |
| 2 | 램프 | 생활/건강 › 자동차용품 | 261 | 38.6% | 92.7% | 100 | Jun | View |
| 3 | 튜닝용품 | 생활/건강 › 자동차용품 | 256 | 37.1% | 94.6% | 100 | Jun | View |
| 4 | 타이어/휠 | 생활/건강 › 자동차용품 | 253 | 37.5% | 92.6% | 85 | Jun | View |
| 5 | 익스테리어용품 | 생활/건강 › 자동차용품 | 247 | 38.9% | 87.1% | 100 | Sep | View |
| 6 | 여과기/여과재 | 생활/건강 › 관상어용품 | 235 | 40.1% | 80.5% | 100 | Sep | View |
| 7 | 전기용품 | 생활/건강 › 자동차용품 | 233 | 34.7% | 92.2% | 100 | Sep | View |
| 8 | 오일/소모품 | 생활/건강 › 자동차용품 | 231 | 36.2% | 87.5% | 93 | Aug | View |
| 9 | 배터리용품 | 생활/건강 › 자동차용품 | 227 | 35.4% | 88.1% | 67 | Jun | View |
| 10 | 영화 | 생활/건강 › 블루레이 | 227 | 39% | 79.8% | 91 | Jun | View |
| 11 | DIY용품 | 생활/건강 › 자동차용품 | 224 | 36.3% | 84.8% | 100 | Jun | |
| 12 | 모터 | 생활/건강 › 관상어용품 | 223 | 34.7% | 88.1% | 100 | Sep | |
| 13 | 히터 | 생활/건강 › 관상어용품 | 222 | 38.7% | 78.7% | 100 | Sep | |
| 14 | 조명 | 생활/건강 › 관상어용품 | 222 | 37.5% | 81.2% | 100 | Jun | |
| 15 | 에어/기포 | 생활/건강 › 관상어용품 | 220 | 37.2% | 81.3% | 100 | Sep | |
| 16 | 서바이벌 | 생활/건강 › 수집품 | 210 | 31.4% | 91.8% | 98 | Jun | |
| 17 | 수조청소용품 | 생활/건강 › 관상어용품 | 208 | 38.6% | 74.1% | 100 | Sep | |
| 18 | 수작업공구 | 생활/건강 › 공구 | 207 | 32.7% | 86.9% | 100 | Sep | |
| 19 | 체결용품 | 생활/건강 › 공구 | 204 | 31.6% | 88.6% | 98 | Sep | |
| 20 | 전동공구 | 생활/건강 › 공구 | 203 | 31.5% | 88.3% | 93 | Sep | |
| 21 | 설비공구 | 생활/건강 › 공구 | 199 | 30.7% | 88.8% | 92 | Sep | |
| 22 | 신장계 | 생활/건강 › 건강측정용품 | 198 | 58.1% | 46.8% | 85 | Sep | |
| 23 | 수납용품 | 생활/건강 › 자동차용품 | 196 | 38.9% | 69.3% | 100 | Jun | |
| 24 | 에어공구 | 생활/건강 › 공구 | 194 | 31% | 85.7% | 98 | Aug | |
| 25 | 편의용품 | 생활/건강 › 자동차용품 | 192 | 36% | 73.2% | 100 | Feb | |
| 26 | 인테리어용품 | 생활/건강 › 자동차용품 | 192 | 36.5% | 72.3% | 99 | Dec | |
| 27 | 심박계 | 생활/건강 › 건강측정용품 | 190 | 36.7% | 71.2% | 95 | Aug | |
| 28 | 절삭공구 | 생활/건강 › 공구 | 189 | 29.5% | 87.9% | 100 | Aug | |
| 29 | 사료 | 생활/건강 › 관상어용품 | 188 | 37.4% | 69.1% | 100 | Sep | |
| 30 | 수조장식용품 | 생활/건강 › 관상어용품 | 188 | 38.2% | 67.5% | 100 | Jun |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 40s share are 무선/RC, 램프, 튜닝용품. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 40s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.