Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 40s. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 40s share | Men share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 무선/RC | 생활/건강 › 수집품 | 272 | 43.2% | 84.2% | 95 | Jun |
| 2 | 램프 | 생활/건강 › 자동차용품 | 267 | 38.6% | 92.6% | 89 | Jun |
| 3 | 튜닝용품 | 생활/건강 › 자동차용품 | 262 | 37% | 94.5% | 100 | Jun |
| 4 | 타이어/휠 | 생활/건강 › 자동차용품 | 259 | 37.4% | 92.5% | 74 | Jun |
| 5 | 익스테리어용품 | 생활/건강 › 자동차용품 | 250 | 38.6% | 86.7% | 100 | Jun |
| 6 | 전기용품 | 생활/건강 › 자동차용품 | 242 | 35.1% | 92.1% | 99 | Jun |
| 7 | 여과기/여과재 | 생활/건강 › 관상어용품 | 239 | 39.9% | 80.2% | 100 | Jun |
| 8 | 오일/소모품 | 생활/건강 › 자동차용품 | 235 | 36.1% | 87% | 74 | Jun |
| 9 | 배터리용품 | 생활/건강 › 자동차용품 | 233 | 35.5% | 87.7% | 49 | Jun |
| 10 | 모터 | 생활/건강 › 관상어용품 | 230 | 35% | 87.8% | 100 | Dec |
| 11 | DIY용품 | 생활/건강 › 자동차용품 | 229 | 36.3% | 84.3% | 100 | Jun |
| 12 | 에어/기포 | 생활/건강 › 관상어용품 | 227 | 37.5% | 80.9% | 100 | Jun |
| 13 | 히터 | 생활/건강 › 관상어용품 | 227 | 38.9% | 78.1% | 70 | Apr |
| 14 | 영화 | 생활/건강 › 블루레이 | 227 | 38.5% | 78.9% | 99 | Jun |
| 15 | 조명 | 생활/건강 › 관상어용품 | 225 | 37.3% | 80.6% | 100 | Jun |
| 16 | 서바이벌 | 생활/건강 › 수집품 | 216 | 31.5% | 91.5% | 100 | Jun |
| 17 | 수조청소용품 | 생활/건강 › 관상어용품 | 213 | 38.7% | 73.5% | 100 | Jun |
| 18 | 수작업공구 | 생활/건강 › 공구 | 212 | 32.8% | 86.5% | 100 | Jun |
| 19 | 체결용품 | 생활/건강 › 공구 | 211 | 31.9% | 88.4% | 99 | Feb |
| 20 | 전동공구 | 생활/건강 › 공구 | 210 | 31.8% | 88.1% | 88 | Jun |
| 21 | 설비공구 | 생활/건강 › 공구 | 205 | 31% | 88.5% | 100 | Feb |
| 22 | 신장계 | 생활/건강 › 건강측정용품 | 203 | 58.4% | 46.5% | 100 | May |
| 23 | 수납용품 | 생활/건강 › 자동차용품 | 202 | 39% | 69.2% | 98 | Jun |
| 24 | 에어공구 | 생활/건강 › 공구 | 198 | 31.1% | 84.9% | 100 | Jun |
| 25 | 절삭공구 | 생활/건강 › 공구 | 195 | 29.7% | 87.6% | 95 | Jun |
| 26 | 인테리어용품 | 생활/건강 › 자동차용품 | 195 | 36.3% | 71.7% | 100 | Dec |
| 27 | 심박계 | 생활/건강 › 건강측정용품 | 195 | 36.8% | 70.9% | 79 | Jun |
| 28 | 소형기계 | 생활/건강 › 공구 | 194 | 29.5% | 87.8% | 100 | Feb |
| 29 | 편의용품 | 생활/건강 › 자동차용품 | 194 | 35.9% | 72.2% | 82 | Feb |
| 30 | 용접공구 | 생활/건강 › 공구 | 193 | 29.5% | 87.3% | 94 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 40s share are 무선/RC, 램프, 튜닝용품. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 40s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
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