Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 40s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 40s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 클렌징 | 화장품/미용 › 남성화장품 | 230 | 42.2% | 74.8% | 100 | Sep | View |
| 2 | 선케어 | 화장품/미용 › 남성화장품 | 201 | 41.2% | 67.1% | 44 | Dec | View |
| 3 | 메이크업 | 화장품/미용 › 남성화장품 | 196 | 35.5% | 75.7% | 0 | Dec | View |
| 4 | 헤어왁스 | 화장품/미용 › 헤어스타일링 | 169 | 36.1% | 64.1% | 100 | Aug | View |
| 5 | 남성향수 | 화장품/미용 › 향수 | 162 | 34.3% | 64.9% | 100 | Sep | View |
| 6 | 스킨케어 | 화장품/미용 › 남성화장품 | 156 | 32.9% | 65.1% | 0 | Dec | View |
| 7 | 스크럽/필링 | 화장품/미용 › 남성화장품 | 120 | 32.2% | 51% | 69 | Nov | View |
| 8 | 태닝 | 화장품/미용 › 선케어 | 118 | 34.7% | 46.6% | 44 | Dec | View |
| 9 | 남성화장품세트 | 화장품/미용 › 남성화장품 | 113 | 27.6% | 56.4% | 82 | Aug | View |
| 10 | 데오드란트 | 화장품/미용 › 바디케어 | 111 | 38.2% | 39.9% | 46 | Sep | View |
| 11 | 헤어스프레이 | 화장품/미용 › 헤어스타일링 | 104 | 30.9% | 46% | 100 | Sep | |
| 12 | 남성청결제 | 화장품/미용 › 남성화장품 | 97 | 24.7% | 53.8% | 91 | Aug | |
| 13 | 제모제 | 화장품/미용 › 바디케어 | 97 | 31.7% | 42% | 67 | Dec | |
| 14 | 풋케어 | 화장품/미용 › 바디케어 | 88 | 34.8% | 34.7% | 70 | Sep | |
| 15 | 선스틱 | 화장품/미용 › 선케어 | 87 | 35.6% | 33.4% | 28 | Dec | |
| 16 | 네일케어도구 | 화장품/미용 › 네일케어 | 87 | 31.7% | 37.6% | 97 | Sep | |
| 17 | 코팩 | 화장품/미용 › 마스크/팩 | 86 | 38.3% | 30.9% | 100 | Sep | |
| 18 | 마스크/팩 | 화장품/미용 › 남성화장품 | 86 | 29.9% | 39.7% | 72 | Sep | |
| 19 | 바디슬리밍 | 화장품/미용 › 바디케어 | 86 | 25.5% | 46.5% | 89 | Sep | |
| 20 | 파마약 | 화장품/미용 › 헤어스타일링 | 85 | 35.9% | 32.5% | 97 | Sep | |
| 21 | 남녀공용향수 | 화장품/미용 › 향수 | 82 | 32% | 35.3% | 100 | Aug | |
| 22 | 고체향수 | 화장품/미용 › 향수 | 82 | 36.6% | 30.8% | 100 | Jul | |
| 23 | 헤어젤 | 화장품/미용 › 헤어스타일링 | 81 | 24.4% | 45.5% | 100 | Sep | |
| 24 | 선스프레이 | 화장품/미용 › 선케어 | 80 | 41.9% | 26.2% | 24 | Dec | |
| 25 | 탈모케어 | 화장품/미용 › 헤어케어 | 79 | 28.3% | 38.2% | 100 | Jun | |
| 26 | 타투 | 화장품/미용 › 뷰티소품 | 76 | 32.3% | 32.5% | 90 | Feb | |
| 27 | 바디클렌저 | 화장품/미용 › 바디케어 | 75 | 31.2% | 33% | 100 | Apr | |
| 28 | 두피케어 | 화장품/미용 › 헤어케어 | 75 | 31.1% | 32.9% | 96 | Sep | |
| 29 | 시향용 | 화장품/미용 › 향수 | 73 | 29.6% | 34% | 0 | Jul | |
| 30 | 헤어무스 | 화장품/미용 › 헤어스타일링 | 72 | 24.7% | 40.1% | 65 | Sep |
As a Coupang Partners affiliate, this site earns a commission from qualifying purchases.
Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 40s share are 클렌징, 선케어, 메이크업. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 40s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.