Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 60s+. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 60s+ share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 남성청결제 | 화장품/미용 › 남성화장품 | 263 | 25.8% | 53.8% | 91 | Aug | View |
| 2 | 남성화장품세트 | 화장품/미용 › 남성화장품 | 262 | 24.5% | 56.4% | 82 | Aug | View |
| 3 | 스킨케어 | 화장품/미용 › 남성화장품 | 224 | 18.2% | 65.1% | 0 | Dec | View |
| 4 | 바디슬리밍 | 화장품/미용 › 바디케어 | 203 | 23.1% | 46.5% | 89 | Sep | View |
| 5 | 스크럽/필링 | 화장품/미용 › 남성화장품 | 172 | 17.8% | 51% | 69 | Nov | View |
| 6 | 남성향수 | 화장품/미용 › 향수 | 150 | 12.2% | 64.9% | 100 | Sep | View |
| 7 | 탈모케어 | 화장품/미용 › 헤어케어 | 148 | 20.4% | 38.2% | 100 | Jun | View |
| 8 | 헤어젤 | 화장품/미용 › 헤어스타일링 | 147 | 17.1% | 45.5% | 100 | Sep | View |
| 9 | 선케어 | 화장품/미용 › 남성화장품 | 127 | 10% | 67.1% | 44 | Dec | View |
| 10 | 클렌징 | 화장품/미용 › 남성화장품 | 126 | 8.9% | 74.8% | 100 | Sep | View |
| 11 | 헤어스프레이 | 화장품/미용 › 헤어스타일링 | 121 | 13.9% | 46% | 100 | Sep | |
| 12 | 세안비누 | 화장품/미용 › 클렌징 | 114 | 19.7% | 30.7% | 100 | Jun | |
| 13 | 염색약 | 화장품/미용 › 헤어스타일링 | 102 | 21.3% | 25.4% | 100 | Sep | |
| 14 | 선케어세트 | 화장품/미용 › 선케어 | 100 | 17.8% | 29.8% | 21 | Feb | |
| 15 | 헤어왁스 | 화장품/미용 › 헤어스타일링 | 100 | 8.2% | 64.1% | 100 | Aug | |
| 16 | 풋케어 | 화장품/미용 › 바디케어 | 96 | 14.6% | 34.7% | 70 | Sep | |
| 17 | 네일케어도구 | 화장품/미용 › 네일케어 | 95 | 13.3% | 37.6% | 97 | Sep | |
| 18 | 바디클렌저 | 화장품/미용 › 바디케어 | 94 | 15.1% | 33% | 100 | Apr | |
| 19 | 헤어무스 | 화장품/미용 › 헤어스타일링 | 91 | 12% | 40.1% | 65 | Sep | |
| 20 | 샴푸 | 화장품/미용 › 헤어케어 | 90 | 15.8% | 30.2% | 100 | Sep | |
| 21 | 마사지크림/젤 | 화장품/미용 › 마스크/팩 | 89 | 20.2% | 23.2% | 99 | Sep | |
| 22 | DIY화장품재료 | 화장품/미용 › 뷰티소품 | 89 | 15.3% | 30.7% | 100 | Jun | |
| 23 | 선스틱 | 화장품/미용 › 선케어 | 88 | 13.9% | 33.4% | 28 | Dec | |
| 24 | 제모제 | 화장품/미용 › 바디케어 | 86 | 10.8% | 42% | 67 | Dec | |
| 25 | 두피케어 | 화장품/미용 › 헤어케어 | 85 | 13.7% | 32.9% | 96 | Sep | |
| 26 | 목욕비누 | 화장품/미용 › 바디케어 | 75 | 16.1% | 24.6% | 93 | Apr | |
| 27 | 페이스오일 | 화장품/미용 › 스킨케어 | 73 | 20.8% | 18.5% | 97 | Aug | |
| 28 | 바디로션 | 화장품/미용 › 바디케어 | 72 | 14.3% | 26.7% | 96 | Aug | |
| 29 | 크림 | 화장품/미용 › 스킨케어 | 69 | 16.7% | 21.9% | 97 | Aug | |
| 30 | 마스크/팩 | 화장품/미용 › 남성화장품 | 69 | 9.2% | 39.7% | 72 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 60s+ share are 남성청결제, 남성화장품세트, 스킨케어. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.