Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 40s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 40s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 전투식량 | 식품 › 즉석밥/즉석국 | 184 | 31.7% | 79.7% | 0 | Dec | View |
| 2 | 양주 | 식품 › 주류 | 182 | 33.5% | 74.7% | 72 | Jun | View |
| 3 | 햄버거 | 식품 › 냉동/간편조리식품 | 169 | 36.8% | 62.9% | 94 | Sep | View |
| 4 | 사케/기타수입주류 | 식품 › 주류 | 169 | 34.2% | 67.9% | 65 | Oct | View |
| 5 | 전통주(매장픽업) | 식품 › 주류 | 168 | 36.2% | 63.9% | 0 | Jul | View |
| 6 | 고추냉이 | 식품 › 조미료 | 143 | 33.3% | 59.1% | 99 | Sep | View |
| 7 | 청량/탄산음료 | 식품 › 음료 | 141 | 36.2% | 53.6% | 92 | Sep | View |
| 8 | 옥수수/콩 | 식품 › 통조림/캔 | 137 | 32.6% | 57.8% | 86 | Jun | View |
| 9 | 햄 | 식품 › 통조림/캔 | 137 | 40.4% | 46.7% | 92 | Apr | View |
| 10 | 라면 | 식품 › 라면/면류 | 135 | 34.6% | 53.7% | 98 | Sep | View |
| 11 | 전통주(배송) | 식품 › 주류 | 135 | 30.6% | 60.4% | 92 | Jun | |
| 12 | 빵가루 | 식품 › 가루/분말류 | 134 | 36% | 51% | 100 | Jun | |
| 13 | 탄산수 | 식품 › 음료 | 132 | 41% | 44.2% | 91 | Sep | |
| 14 | 스테이크/바베큐소스 | 식품 › 소스/드레싱 | 132 | 35.8% | 50.7% | 86 | Sep | |
| 15 | 맥주 | 식품 › 주류 | 132 | 34.6% | 52.3% | 60 | Nov | |
| 16 | 참치/연어 | 식품 › 통조림/캔 | 131 | 39.4% | 45.8% | 100 | Jun | |
| 17 | 숙취해소제 | 식품 › 건강식품 | 127 | 35.1% | 49.6% | 100 | Jul | |
| 18 | 황도/과일 | 식품 › 통조림/캔 | 127 | 36.8% | 47.3% | 83 | Sep | |
| 19 | 돼지고기 | 식품 › 축산물 | 126 | 31.5% | 54.8% | 89 | Jun | |
| 20 | 세트 | 식품 › 통조림/캔 | 126 | 33.9% | 51.1% | 15 | Jun | |
| 21 | 튀김가루 | 식품 › 가루/분말류 | 126 | 35.3% | 49.1% | 100 | Jun | |
| 22 | 수입와인 | 식품 › 주류 | 122 | 34.2% | 49% | 60 | Jun | |
| 23 | 돈가스소스 | 식품 › 소스/드레싱 | 121 | 40.8% | 40.8% | 100 | Sep | |
| 24 | 축산가공식품 | 식품 › 축산물 | 120 | 36.6% | 45.1% | 84 | Jun | |
| 25 | 볶음밥/컵밥/덮밥 | 식품 › 즉석밥/즉석국 | 120 | 32.2% | 51.3% | 0 | Dec | |
| 26 | 맛살/게살 | 식품 › 냉동/간편조리식품 | 119 | 35.1% | 46.4% | 94 | Jun | |
| 27 | 와일드망고 | 식품 › 다이어트식품 | 119 | 33.7% | 48.4% | 73 | Sep | |
| 28 | 기타육류 | 식품 › 축산물 | 117 | 24.7% | 64.9% | 67 | Jun | |
| 29 | 대두유 | 식품 › 식용유/오일 | 117 | 32.5% | 49.6% | 84 | Jun | |
| 30 | 가공안주류 | 식품 › 스낵/과자 | 116 | 41.7% | 38.3% | 0 | Apr |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 40s share are 전투식량, 양주, 햄버거. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 40s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.