Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 60s+. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 60s+ share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 페이스오일 | 화장품/미용 › 스킨케어 | 232 | 20.8% | 81.5% | 97 | Aug | View |
| 2 | 염색약 | 화장품/미용 › 헤어스타일링 | 217 | 21.3% | 74.6% | 100 | Sep | View |
| 3 | 마사지크림/젤 | 화장품/미용 › 마스크/팩 | 212 | 20.2% | 76.8% | 99 | Sep | View |
| 4 | 화장품세트 | 화장품/미용 › 스킨케어 | 208 | 18.8% | 81.1% | 96 | Jun | View |
| 5 | 아이/넥케어 | 화장품/미용 › 스킨케어 | 207 | 18.7% | 81.1% | 85 | Aug | View |
| 6 | 필오프팩 | 화장품/미용 › 마스크/팩 | 207 | 18.5% | 81.9% | 95 | Sep | View |
| 7 | 세안비누 | 화장품/미용 › 클렌징 | 187 | 19.7% | 69.3% | 100 | Jun | View |
| 8 | 크림 | 화장품/미용 › 스킨케어 | 178 | 16.7% | 78.1% | 97 | Aug | View |
| 9 | 클렌징티슈 | 화장품/미용 › 클렌징 | 178 | 15.6% | 83.6% | 100 | Sep | View |
| 10 | 트리트먼트/헤어팩 | 화장품/미용 › 헤어케어 | 175 | 15.5% | 82.4% | 100 | Jun | View |
| 11 | 에센스/세럼/앰플 | 화장품/미용 › 스킨케어 | 172 | 15.4% | 81.7% | 100 | Sep | |
| 12 | 탈모케어 | 화장품/미용 › 헤어케어 | 172 | 20.4% | 61.8% | 100 | Jun | |
| 13 | 선케어세트 | 화장품/미용 › 선케어 | 171 | 17.8% | 70.2% | 21 | Feb | |
| 14 | 바디슬리밍 | 화장품/미용 › 바디케어 | 169 | 23.1% | 53.5% | 89 | Sep | |
| 15 | 목욕비누 | 화장품/미용 › 바디케어 | 166 | 16.1% | 75.4% | 93 | Apr | |
| 16 | 헤어에센스 | 화장품/미용 › 헤어케어 | 164 | 15.2% | 78.9% | 100 | Sep | |
| 17 | 남성청결제 | 화장품/미용 › 남성화장품 | 163 | 25.8% | 46.2% | 91 | Aug | |
| 18 | 클렌징크림 | 화장품/미용 › 클렌징 | 162 | 13.5% | 87.8% | 100 | Sep | |
| 19 | 워시오프팩 | 화장품/미용 › 마스크/팩 | 162 | 13.7% | 86.4% | 99 | Sep | |
| 20 | 바디스크럽 | 화장품/미용 › 바디케어 | 161 | 14.2% | 82.9% | 83 | Sep | |
| 21 | 마스크/팩세트 | 화장품/미용 › 마스크/팩 | 160 | 14% | 83.8% | 75 | Sep | |
| 22 | 패치 | 화장품/미용 › 마스크/팩 | 160 | 14.6% | 80.3% | 0 | Apr | |
| 23 | 여성청결제 | 화장품/미용 › 바디케어 | 159 | 13.8% | 84.2% | 82 | Sep | |
| 24 | 마스크시트 | 화장품/미용 › 마스크/팩 | 157 | 14.1% | 81.3% | 100 | Sep | |
| 25 | 린스/컨디셔너 | 화장품/미용 › 헤어케어 | 156 | 14.8% | 77.1% | 100 | Sep | |
| 26 | 아이라이너 | 화장품/미용 › 색조메이크업 | 154 | 12.2% | 92.4% | 86 | Sep | |
| 27 | 립스틱 | 화장품/미용 › 색조메이크업 | 151 | 11.7% | 94.6% | 100 | Jun | |
| 28 | 샴푸 | 화장품/미용 › 헤어케어 | 151 | 15.8% | 69.8% | 100 | Sep | |
| 29 | 스킨/토너 | 화장품/미용 › 스킨케어 | 148 | 14.1% | 77% | 100 | Sep | |
| 30 | 선크림 | 화장품/미용 › 선케어 | 147 | 13.9% | 77.5% | 61 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 60s+ share are 페이스오일, 염색약, 마사지크림/젤. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.