Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 20s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 20s share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 매니큐어/젤네일 | 화장품/미용 › 네일케어 | 434 | 16.8% | 94.1% | 89 | Sep | View |
| 2 | 네일팁/페디팁 | 화장품/미용 › 네일케어 | 429 | 16.7% | 93.7% | 72 | Sep | View |
| 3 | 색조메이크업세트 | 화장품/미용 › 색조메이크업 | 401 | 16.3% | 89.7% | 70 | Jun | View |
| 4 | 하이라이터/쉐이딩 | 화장품/미용 › 색조메이크업 | 400 | 15.2% | 96% | 84 | Jun | View |
| 5 | 블러셔 | 화장품/미용 › 색조메이크업 | 388 | 14.7% | 96.2% | 87 | Sep | View |
| 6 | 네일아트 | 화장품/미용 › 네일케어 | 386 | 15% | 93.8% | 84 | Sep | View |
| 7 | 립글로스 | 화장품/미용 › 색조메이크업 | 370 | 14.2% | 95% | 82 | Jun | View |
| 8 | 아이섀도 | 화장품/미용 › 색조메이크업 | 354 | 13.4% | 96.4% | 98 | Sep | View |
| 9 | 립틴트 | 화장품/미용 › 색조메이크업 | 311 | 11.9% | 95.1% | 100 | Sep | View |
| 10 | 메이크업브러시 | 화장품/미용 › 뷰티소품 | 307 | 12% | 93.3% | 100 | Sep | View |
| 11 | 시향용 | 화장품/미용 › 향수 | 297 | 16.4% | 66% | 0 | Jul | |
| 12 | 네일리무버 | 화장품/미용 › 네일케어 | 292 | 12.6% | 84.5% | 91 | Sep | |
| 13 | 아이소품 | 화장품/미용 › 뷰티소품 | 291 | 12.3% | 86.1% | 100 | Sep | |
| 14 | 네일케어세트 | 화장품/미용 › 네일케어 | 279 | 11.8% | 86.3% | 92 | Sep | |
| 15 | 향수세트 | 화장품/미용 › 향수 | 277 | 13.9% | 72.6% | 92 | Sep | |
| 16 | 모델링팩 | 화장품/미용 › 마스크/팩 | 274 | 11.8% | 84.6% | 85 | Apr | |
| 17 | 메이크업픽서 | 화장품/미용 › 베이스메이크업 | 268 | 10.7% | 91.4% | 0 | Apr | |
| 18 | 남녀공용향수 | 화장품/미용 › 향수 | 268 | 15.1% | 64.7% | 100 | Aug | |
| 19 | 컨실러 | 화장품/미용 › 베이스메이크업 | 262 | 10.2% | 93.5% | 87 | Sep | |
| 20 | 립라이너 | 화장품/미용 › 색조메이크업 | 248 | 9.4% | 96.1% | 85 | Jun | |
| 21 | 클렌징밀크 | 화장품/미용 › 클렌징 | 239 | 10.2% | 85.3% | 98 | Sep | |
| 22 | 속눈썹영양제 | 화장품/미용 › 색조메이크업 | 238 | 9.7% | 89.3% | 88 | Sep | |
| 23 | 바디파우더 | 화장품/미용 › 바디케어 | 238 | 10.3% | 84.2% | 25 | Dec | |
| 24 | 토너패드/앰플패드 | 화장품/미용 › 스킨케어 | 224 | 9.6% | 84.9% | 100 | Jul | |
| 25 | 타투 | 화장품/미용 › 뷰티소품 | 215 | 11.6% | 67.5% | 90 | Feb | |
| 26 | 베이스메이크업세트 | 화장품/미용 › 베이스메이크업 | 210 | 8.6% | 89.2% | 35 | Nov | |
| 27 | 클렌징젤 | 화장품/미용 › 클렌징 | 210 | 9.2% | 83% | 100 | Sep | |
| 28 | 아이라이너 | 화장품/미용 › 색조메이크업 | 208 | 8.2% | 92.4% | 86 | Sep | |
| 29 | 파운데이션 | 화장품/미용 › 베이스메이크업 | 207 | 8% | 94.2% | 100 | Sep | |
| 30 | 여성향수 | 화장품/미용 › 향수 | 207 | 9.8% | 76.9% | 100 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 20s share are 매니큐어/젤네일, 네일팁/페디팁, 색조메이크업세트. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 20s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.