Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 40s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 40s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 스냅백 | 패션잡화 › 모자 | 254 | 50.1% | 69.5% | 0 | Jul | View |
| 2 | 구두 | 패션잡화 › 남성신발 | 225 | 37.6% | 82.2% | 0 | Jul | View |
| 3 | 시계수리용품 | 패션잡화 › 시계 | 217 | 35% | 85.2% | 96 | Dec | View |
| 4 | 스니커즈/운동화 | 패션잡화 › 남성신발 | 211 | 42% | 68.9% | 100 | Aug | View |
| 5 | 부츠/워커 | 패션잡화 › 남성신발 | 210 | 35.2% | 81.9% | 0 | Apr | View |
| 6 | 클러치백 | 패션잡화 › 남성가방 | 208 | 39.7% | 71.8% | 100 | Feb | View |
| 7 | 시계소품 | 패션잡화 › 시계 | 205 | 34.4% | 82% | 100 | Dec | View |
| 8 | 머니클립 | 패션잡화 › 지갑 | 204 | 43.2% | 64.9% | 100 | Jun | View |
| 9 | 실내화 | 패션잡화 › 남성신발 | 199 | 34.3% | 79.6% | 74 | Sep | View |
| 10 | 샌들/슬리퍼 | 패션잡화 › 남성신발 | 194 | 43.3% | 61.4% | 0 | Sep | View |
| 11 | 기능화 | 패션잡화 › 남성신발 | 190 | 34.6% | 75.2% | 88 | Sep | |
| 12 | 힙색/슬링백 | 패션잡화 › 남성가방 | 187 | 39.4% | 65.2% | 100 | Dec | |
| 13 | 라이터/담배용품 | 패션잡화 › 패션소품 | 184 | 32.8% | 77.2% | 100 | Jun | |
| 14 | 패션시계 | 패션잡화 › 시계 | 180 | 33.4% | 74.1% | 99 | Nov | |
| 15 | 커플시계 | 패션잡화 › 시계 | 177 | 33.8% | 71.8% | 100 | Mar | |
| 16 | 토트백 | 패션잡화 › 남성가방 | 174 | 38.3% | 62.2% | 95 | Sep | |
| 17 | 야구모자 | 패션잡화 › 모자 | 173 | 45.4% | 52.2% | 0 | Sep | |
| 18 | 부츠키퍼 | 패션잡화 › 신발용품 | 172 | 34.4% | 68.8% | 99 | Aug | |
| 19 | 브리프케이스 | 패션잡화 › 남성가방 | 172 | 36% | 65.4% | 85 | Sep | |
| 20 | 백팩 | 패션잡화 › 남성가방 | 170 | 42.5% | 54.9% | 61 | Sep | |
| 21 | 신발끈 | 패션잡화 › 신발용품 | 163 | 39.3% | 56.9% | 92 | Aug | |
| 22 | 남성벨트 | 패션잡화 › 벨트 | 162 | 31.9% | 69.8% | 100 | Aug | |
| 23 | 크로스백 | 패션잡화 › 남성가방 | 160 | 38.5% | 57% | 100 | Sep | |
| 24 | 메신저백 | 패션잡화 › 남성가방 | 160 | 40.8% | 54% | 87 | Jul | |
| 25 | 남성장갑 | 패션잡화 › 장갑 | 158 | 32.1% | 67.5% | 18 | Jul | |
| 26 | 남성지갑 | 패션잡화 › 지갑 | 153 | 35.2% | 59.8% | 84 | Jun | |
| 27 | 안경테 | 패션잡화 › 선글라스/안경테 | 153 | 34% | 61.6% | 89 | Sep | |
| 28 | 남성양말 | 패션잡화 › 양말 | 149 | 35% | 58.6% | 96 | Aug | |
| 29 | 숄더백 | 패션잡화 › 남성가방 | 147 | 37% | 54.4% | 95 | Dec | |
| 30 | 군모 | 패션잡화 › 모자 | 147 | 26.9% | 74.8% | 100 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 40s share are 스냅백, 구두, 시계수리용품. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 40s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.