Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 60s+. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 60s+ share | Men share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 기타육류 | 식품 › 축산물 | 372 | 28.7% | 64.8% | 100 | Jun |
| 2 | 꽁치/고등어 | 식품 › 통조림/캔 | 369 | 33% | 55.9% | 100 | Jun |
| 3 | 인삼 | 식품 › 건강식품 | 294 | 32.5% | 45.2% | 89 | Jun |
| 4 | 한방재료 | 식품 › 건강식품 | 290 | 33.7% | 43% | 84 | Jun |
| 5 | 건강분말 | 식품 › 건강식품 | 233 | 33.5% | 34.8% | 40 | Nov |
| 6 | 강정 | 식품 › 전통과자 | 232 | 33.8% | 34.3% | 0 | Apr |
| 7 | 건강환/정 | 식품 › 건강식품 | 230 | 28.5% | 40.3% | 74 | Jun |
| 8 | 전투식량 | 식품 › 즉석밥/즉석국 | 228 | 14.2% | 80.2% | 0 | Dec |
| 9 | 메주 | 식품 › 장류 | 227 | 48.8% | 23.2% | 8 | Jul |
| 10 | 알파CD | 식품 › 다이어트식품 | 223 | 33.8% | 32.9% | 0 | Apr |
| 11 | 동치미 | 식품 › 김치 | 212 | 27.4% | 38.6% | 26 | Jun |
| 12 | 볶음류 | 식품 › 반찬 | 210 | 24.5% | 42.9% | 92 | Nov |
| 13 | 갓김치 | 식품 › 김치 | 208 | 29.9% | 34.7% | 83 | Jan |
| 14 | 생선 | 식품 › 수산물 | 207 | 20.6% | 50.2% | 83 | Jun |
| 15 | 고춧가루 | 식품 › 조미료 | 206 | 32.2% | 32% | 100 | Feb |
| 16 | 골뱅이/번데기 | 식품 › 통조림/캔 | 202 | 21.2% | 47.6% | 100 | Feb |
| 17 | 건강즙/과일즙 | 식품 › 건강식품 | 200 | 27.7% | 36% | 94 | Jul |
| 18 | 꿀 | 식품 › 건강식품 | 198 | 26.8% | 36.9% | 66 | Jul |
| 19 | 소금 | 식품 › 조미료 | 194 | 27.3% | 35.5% | 100 | Jun |
| 20 | 나박김치 | 식품 › 김치 | 193 | 25.8% | 37.4% | 81 | Dec |
| 21 | 효모 | 식품 › 건강식품 | 191 | 28.8% | 33.2% | 88 | Jun |
| 22 | 오이소박이 | 식품 › 김치 | 189 | 26.7% | 35.3% | 56 | Dec |
| 23 | 잡곡/혼합곡 | 식품 › 농산물 | 188 | 32.2% | 29.2% | 92 | Apr |
| 24 | 채소 | 식품 › 농산물 | 188 | 27.9% | 33.6% | 90 | Dec |
| 25 | 양고기 | 식품 › 축산물 | 187 | 18.2% | 51.4% | 100 | Jul |
| 26 | 들기름 | 식품 › 식용유/오일 | 185 | 28.2% | 32.8% | 87 | Jun |
| 27 | 건어물 | 식품 › 수산물 | 181 | 22.9% | 39.4% | 71 | Jun |
| 28 | 열무김치 | 식품 › 김치 | 181 | 29.5% | 30.7% | 100 | Dec |
| 29 | 옥수수/콩 | 식품 › 통조림/캔 | 181 | 15.6% | 58.1% | 78 | Jun |
| 30 | 대두유 | 식품 › 식용유/오일 | 181 | 18.2% | 49.7% | 93 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 60s+ share are 기타육류, 꽁치/고등어, 인삼. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
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