Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 60s+. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 60s+ share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 기타육류 | 식품 › 축산물 | 359 | 29.2% | 64.9% | 67 | Jun | View |
| 2 | 꽁치/고등어 | 식품 › 통조림/캔 | 359 | 33.8% | 56.1% | 100 | Jun | View |
| 3 | 인삼 | 식품 › 건강식품 | 287 | 33.4% | 45.4% | 72 | Jun | View |
| 4 | 한방재료 | 식품 › 건강식품 | 285 | 34.5% | 43.6% | 100 | Jun | View |
| 5 | 건강환/정 | 식품 › 건강식품 | 225 | 29.3% | 40.5% | 83 | Jun | View |
| 6 | 건강분말 | 식품 › 건강식품 | 223 | 34.1% | 34.6% | 45 | Nov | View |
| 7 | 메주 | 식품 › 장류 | 215 | 49% | 23.2% | 17 | Jul | View |
| 8 | 동치미 | 식품 › 김치 | 205 | 27.8% | 38.9% | 30 | Sep | View |
| 9 | 볶음류 | 식품 › 반찬 | 204 | 25% | 43.1% | 72 | Nov | View |
| 10 | 효모 | 식품 › 건강식품 | 204 | 31% | 34.7% | 100 | Jun | View |
| 11 | 갓김치 | 식품 › 김치 | 203 | 30.8% | 34.8% | 100 | Jan | |
| 12 | 골뱅이/번데기 | 식품 › 통조림/캔 | 203 | 22.2% | 48.2% | 100 | Feb | |
| 13 | 생선 | 식품 › 수산물 | 202 | 21.2% | 50.3% | 67 | Jun | |
| 14 | 전투식량 | 식품 › 즉석밥/즉석국 | 202 | 13.4% | 79.7% | 0 | Dec | |
| 15 | 고춧가루 | 식품 › 조미료 | 199 | 32.4% | 32.4% | 91 | Feb | |
| 16 | 나박김치 | 식품 › 김치 | 196 | 26.9% | 38.4% | 68 | Dec | |
| 17 | 건강즙/과일즙 | 식품 › 건강식품 | 196 | 28.6% | 36.2% | 86 | Sep | |
| 18 | 꿀 | 식품 › 건강식품 | 195 | 27.6% | 37.3% | 86 | Aug | |
| 19 | 알파CD | 식품 › 다이어트식품 | 195 | 32.2% | 32% | 0 | Sep | |
| 20 | 소금 | 식품 › 조미료 | 192 | 28.4% | 35.7% | 100 | Jun | |
| 21 | 오이소박이 | 식품 › 김치 | 187 | 27.7% | 35.7% | 28 | Dec | |
| 22 | 채소 | 식품 › 농산물 | 184 | 28.7% | 33.9% | 100 | Dec | |
| 23 | 강정 | 식품 › 전통과자 | 183 | 30.1% | 32.1% | 0 | Aug | |
| 24 | 잡곡/혼합곡 | 식품 › 농산물 | 182 | 32.9% | 29.2% | 93 | Sep | |
| 25 | 들기름 | 식품 › 식용유/오일 | 182 | 29% | 33.2% | 94 | Jun | |
| 26 | 양고기 | 식품 › 축산물 | 180 | 18.3% | 51.9% | 100 | Jul | |
| 27 | 열무김치 | 식품 › 김치 | 180 | 30.8% | 30.9% | 33 | Dec | |
| 28 | 대두유 | 식품 › 식용유/오일 | 179 | 19.1% | 49.6% | 84 | Jun | |
| 29 | 기타기름 | 식품 › 식용유/오일 | 179 | 22.4% | 42.3% | 100 | Jun | |
| 30 | 쇠고기 | 식품 › 축산물 | 178 | 19.6% | 47.9% | 49 | Jun |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 60s+ share are 기타육류, 꽁치/고등어, 인삼. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.