Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 60s+. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 60s+ share | Men share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 벨트부품 | 패션잡화 › 벨트 | 485 | 32.3% | 75% | 0 | Jul |
| 2 | 헌팅캡 | 패션잡화 › 모자 | 349 | 35.9% | 48.6% | 44 | Jul |
| 3 | 멜빵 | 패션잡화 › 벨트 | 315 | 23.4% | 67.2% | 80 | Jul |
| 4 | 페도라 | 패션잡화 › 모자 | 295 | 34.5% | 42.7% | 100 | Feb |
| 5 | 군모 | 패션잡화 › 모자 | 288 | 18.8% | 76.4% | 99 | Jan |
| 6 | 구두 | 패션잡화 › 남성신발 | 225 | 13.4% | 83.8% | 0 | Jul |
| 7 | 남성벨트 | 패션잡화 › 벨트 | 221 | 15.9% | 69.3% | 91 | Feb |
| 8 | 기능화 | 패션잡화 › 남성신발 | 220 | 14.7% | 74.9% | 86 | Jun |
| 9 | 실내화 | 패션잡화 › 남성신발 | 210 | 13.4% | 78.4% | 55 | Sep |
| 10 | 부츠/워커 | 패션잡화 › 남성신발 | 206 | 13% | 79.3% | 0 | Apr |
| 11 | 신발깔창 | 패션잡화 › 신발용품 | 196 | 19.1% | 51.3% | 76 | Feb |
| 12 | 시계수리용품 | 패션잡화 › 시계 | 189 | 11.2% | 84.3% | 100 | Dec |
| 13 | 부츠키퍼 | 패션잡화 › 신발용품 | 187 | 13.7% | 68.3% | 71 | Jul |
| 14 | 남성장갑 | 패션잡화 › 장갑 | 186 | 13.8% | 67.4% | 4 | Jul |
| 15 | 캐리어소품 | 패션잡화 › 여행용가방/소품 | 184 | 16.3% | 56.5% | 95 | Jun |
| 16 | 슈즈커버 | 패션잡화 › 신발용품 | 182 | 19.2% | 47.4% | 55 | Feb |
| 17 | 남성양말 | 패션잡화 › 양말 | 172 | 14.9% | 57.8% | 87 | Feb |
| 18 | 행커치프 | 패션잡화 › 패션소품 | 159 | 14.4% | 55.2% | 78 | Jun |
| 19 | 라이터/담배용품 | 패션잡화 › 패션소품 | 153 | 10% | 76.4% | 100 | Jun |
| 20 | 패션시계 | 패션잡화 › 시계 | 153 | 10.4% | 73.6% | 100 | Nov |
| 21 | 안경소품 | 패션잡화 › 선글라스/안경테 | 151 | 13.3% | 56.8% | 100 | Feb |
| 22 | 안경테 | 패션잡화 › 선글라스/안경테 | 146 | 12% | 60.9% | 100 | Jun |
| 23 | 잠금벨트/자물쇠 | 패션잡화 › 여행용가방/소품 | 145 | 15.8% | 45.8% | 100 | Jun |
| 24 | 시계소품 | 패션잡화 › 시계 | 144 | 8.8% | 81.5% | 100 | Dec |
| 25 | 보호쿠션/패드 | 패션잡화 › 신발용품 | 143 | 16.1% | 44.5% | 97 | Jan |
| 26 | 구둣주걱 | 패션잡화 › 신발용품 | 142 | 13.6% | 52.1% | 75 | Jul |
| 27 | 베레모 | 패션잡화 › 모자 | 140 | 33.2% | 21% | 39 | Jul |
| 28 | 커프스 | 패션잡화 › 패션소품 | 140 | 11.8% | 59.4% | 98 | Jul |
| 29 | 커플시계 | 패션잡화 › 시계 | 140 | 9.9% | 70.4% | 100 | Mar |
| 30 | 클러치백 | 패션잡화 › 남성가방 | 137 | 9.6% | 71.2% | 100 | Feb |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 60s+ share are 벨트부품, 헌팅캡, 멜빵. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.