Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 60s+. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 60s+ share | Women share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 메주 | 식품 › 장류 | 529 | 48.8% | 76.8% | 8 | Jul |
| 2 | 절임배추 | 식품 › 김치 | 341 | 32.9% | 73.4% | 4 | Jun |
| 3 | 액젓 | 식품 › 조미료 | 338 | 30.6% | 78.3% | 50 | Jun |
| 4 | 잡곡/혼합곡 | 식품 › 농산물 | 322 | 32.2% | 70.8% | 92 | Apr |
| 5 | 알파CD | 식품 › 다이어트식품 | 320 | 33.8% | 67.1% | 0 | Apr |
| 6 | 청국장 | 식품 › 장류 | 314 | 30.6% | 72.7% | 55 | Jul |
| 7 | 강정 | 식품 › 전통과자 | 314 | 33.8% | 65.7% | 0 | Apr |
| 8 | 건강분말 | 식품 › 건강식품 | 309 | 33.5% | 65.2% | 40 | Nov |
| 9 | 고춧가루 | 식품 › 조미료 | 309 | 32.2% | 68% | 100 | Feb |
| 10 | 부침가루 | 식품 › 가루/분말류 | 295 | 29.4% | 71% | 74 | Jun |
| 11 | 아보카도오일 | 식품 › 식용유/오일 | 291 | 27.9% | 73.9% | 74 | Nov |
| 12 | 열무김치 | 식품 › 김치 | 289 | 29.5% | 69.3% | 100 | Dec |
| 13 | 시서스 | 식품 › 다이어트식품 | 288 | 28.8% | 70.8% | 100 | Dec |
| 14 | 송편 | 식품 › 떡류 | 287 | 24.3% | 83.5% | 14 | Jul |
| 15 | 된장 | 식품 › 장류 | 279 | 27.2% | 72.7% | 96 | Jun |
| 16 | 갓김치 | 식품 › 김치 | 276 | 29.9% | 65.3% | 83 | Jan |
| 17 | 물엿/올리고당 | 식품 › 조미료 | 274 | 27.9% | 69.5% | 80 | Jul |
| 18 | 효모 | 식품 › 건강식품 | 272 | 28.8% | 66.8% | 88 | Jun |
| 19 | 한방재료 | 식품 › 건강식품 | 271 | 33.7% | 57% | 84 | Jun |
| 20 | 콜라겐 | 식품 › 다이어트식품 | 268 | 25.3% | 75% | 90 | Jun |
| 21 | 들기름 | 식품 › 식용유/오일 | 268 | 28.2% | 67.2% | 87 | Jun |
| 22 | 채소 | 식품 › 농산물 | 262 | 27.9% | 66.4% | 90 | Dec |
| 23 | 기타분말가루 | 식품 › 가루/분말류 | 256 | 26.7% | 68% | 98 | Jun |
| 24 | 누룽지 | 식품 › 냉동/간편조리식품 | 255 | 25.8% | 69.9% | 84 | Jun |
| 25 | 효소 | 식품 › 건강식품 | 254 | 24.7% | 72.8% | 69 | Feb |
| 26 | 한과 | 식품 › 전통과자 | 254 | 25.4% | 70.7% | 0 | Apr |
| 27 | 인삼 | 식품 › 건강식품 | 252 | 32.5% | 54.8% | 89 | Jun |
| 28 | 백김치 | 식품 › 김치 | 250 | 25.9% | 68.4% | 100 | Jun |
| 29 | 건강즙/과일즙 | 식품 › 건강식품 | 250 | 27.7% | 64% | 94 | Jul |
| 30 | 소금 | 식품 › 조미료 | 249 | 27.3% | 64.5% | 100 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 60s+ share are 메주, 절임배추, 액젓. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
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