Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 60s+. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 60s+ share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 메주 | 식품 › 장류 | 515 | 49% | 76.8% | 17 | Jul | View |
| 2 | 액젓 | 식품 › 조미료 | 337 | 31.4% | 78.5% | 80 | Jun | View |
| 3 | 절임배추 | 식품 › 김치 | 334 | 33.2% | 73.5% | 51 | Jun | View |
| 4 | 잡곡/혼합곡 | 식품 › 농산물 | 318 | 32.9% | 70.8% | 93 | Sep | View |
| 5 | 청국장 | 식품 › 장류 | 315 | 31.5% | 73.1% | 84 | Aug | View |
| 6 | 건강분말 | 식품 › 건강식품 | 305 | 34.1% | 65.4% | 45 | Nov | View |
| 7 | 송편 | 식품 › 떡류 | 303 | 26.7% | 83% | 43 | Jul | View |
| 8 | 알파CD | 식품 › 다이어트식품 | 299 | 32.2% | 68% | 0 | Sep | View |
| 9 | 고춧가루 | 식품 › 조미료 | 299 | 32.4% | 67.6% | 91 | Feb | View |
| 10 | 부침가루 | 식품 › 가루/분말류 | 299 | 31% | 70.6% | 76 | Jun | View |
| 11 | 시서스 | 식품 › 다이어트식품 | 295 | 30% | 71.8% | 100 | Sep | |
| 12 | 아보카도오일 | 식품 › 식용유/오일 | 292 | 29% | 73.6% | 69 | Nov | |
| 13 | 열무김치 | 식품 › 김치 | 291 | 30.8% | 69.1% | 33 | Dec | |
| 14 | 된장 | 식품 › 장류 | 279 | 28% | 72.8% | 92 | Sep | |
| 15 | 강정 | 식품 › 전통과자 | 279 | 30.1% | 67.9% | 0 | Aug | |
| 16 | 효모 | 식품 › 건강식품 | 277 | 31% | 65.3% | 100 | Jun | |
| 17 | 갓김치 | 식품 › 김치 | 275 | 30.8% | 65.2% | 100 | Jan | |
| 18 | 물엿/올리고당 | 식품 › 조미료 | 275 | 28.9% | 69.5% | 92 | Jul | |
| 19 | 콜라겐 | 식품 › 다이어트식품 | 271 | 26.5% | 74.8% | 98 | Aug | |
| 20 | 한방재료 | 식품 › 건강식품 | 266 | 34.5% | 56.4% | 100 | Jun | |
| 21 | 들기름 | 식품 › 식용유/오일 | 265 | 29% | 66.8% | 94 | Jun | |
| 22 | 채소 | 식품 › 농산물 | 259 | 28.7% | 66.1% | 100 | Dec | |
| 23 | 효소 | 식품 › 건강식품 | 259 | 26.1% | 72.5% | 89 | Feb | |
| 24 | 기타분말가루 | 식품 › 가루/분말류 | 255 | 27.6% | 67.6% | 99 | Jun | |
| 25 | 누룽지 | 식품 › 냉동/간편조리식품 | 254 | 26.7% | 69.6% | 88 | Aug | |
| 26 | 소금 | 식품 › 조미료 | 250 | 28.4% | 64.3% | 100 | Jun | |
| 27 | 인삼 | 식품 › 건강식품 | 249 | 33.4% | 54.6% | 72 | Jun | |
| 28 | 건강즙/과일즙 | 식품 › 건강식품 | 249 | 28.6% | 63.8% | 86 | Sep | |
| 29 | 낫토 | 식품 › 장류 | 249 | 26.9% | 67.6% | 78 | Sep | |
| 30 | 총각김치 | 식품 › 김치 | 248 | 26.8% | 67.7% | 100 | Jun |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 60s+ share are 메주, 액젓, 절임배추. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.