Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 60s+. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 60s+ share | Women share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 베레모 | 패션잡화 › 모자 | 371 | 33.2% | 79% | 39 | Jul |
| 2 | 기능화 | 패션잡화 › 여성신발 | 295 | 24% | 87% | 88 | Dec |
| 3 | 넥케이프 | 패션잡화 › 패션소품 | 282 | 21.3% | 93.6% | 44 | Aug |
| 4 | 페도라 | 패션잡화 › 모자 | 279 | 34.5% | 57.3% | 100 | Feb |
| 5 | 헌팅캡 | 패션잡화 › 모자 | 261 | 35.9% | 51.4% | 44 | Jul |
| 6 | 벙거지모자 | 패션잡화 › 모자 | 254 | 23% | 78.2% | 100 | Feb |
| 7 | 스카프 | 패션잡화 › 패션소품 | 252 | 19.6% | 90.9% | 33 | Jul |
| 8 | 코르사주 | 패션잡화 › 패션소품 | 232 | 19.4% | 84.8% | 78 | Jul |
| 9 | 가발 | 패션잡화 › 헤어액세서리 | 222 | 19.6% | 80% | 91 | Jun |
| 10 | 양산 | 패션잡화 › 패션소품 | 203 | 16.9% | 85% | 100 | Dec |
| 11 | 손수건 | 패션잡화 › 패션소품 | 193 | 16.5% | 82.8% | 100 | Feb |
| 12 | 선캡 | 패션잡화 › 모자 | 184 | 17% | 76.8% | 63 | Dec |
| 13 | 암워머/토시 | 패션잡화 › 장갑 | 182 | 18.2% | 70.8% | 51 | Feb |
| 14 | 여성양말 | 패션잡화 › 양말 | 181 | 15.6% | 82% | 45 | Feb |
| 15 | 넥워머 | 패션잡화 › 패션소품 | 174 | 15.2% | 81.1% | 4 | Jul |
| 16 | 두건/반다나 | 패션잡화 › 모자 | 171 | 15.8% | 76.8% | 95 | Jan |
| 17 | 가방끈 | 패션잡화 › 가방소품 | 170 | 14.6% | 82.5% | 0 | Jul |
| 18 | 숄 | 패션잡화 › 패션소품 | 168 | 12.6% | 94.2% | 32 | Jun |
| 19 | 여행용힙색/전대 | 패션잡화 › 여행용가방/소품 | 164 | 17.7% | 65.5% | 99 | Jun |
| 20 | 부츠/워커 | 패션잡화 › 여성신발 | 160 | 12.6% | 90.1% | 9 | Apr |
| 21 | 토트백 | 패션잡화 › 여성가방 | 158 | 12.4% | 90.3% | 100 | Jun |
| 22 | 실내화 | 패션잡화 › 여성신발 | 154 | 14% | 77.9% | 51 | Jul |
| 23 | 머플러 | 패션잡화 › 패션소품 | 154 | 13.2% | 82.5% | 4 | Jun |
| 24 | 캐리어커버 | 패션잡화 › 여행용가방/소품 | 152 | 15.9% | 67.6% | 100 | Jun |
| 25 | 크로스백 | 패션잡화 › 여성가방 | 150 | 11.9% | 89.2% | 100 | Jun |
| 26 | 여성벨트 | 패션잡화 › 벨트 | 148 | 12% | 87.4% | 83 | Feb |
| 27 | 기내용 캐리어 | 패션잡화 › 여행용가방/소품 | 146 | 15.3% | 67.6% | 100 | Jun |
| 28 | 여행용파우치 | 패션잡화 › 여행용가방/소품 | 146 | 14.6% | 70.6% | 97 | Jun |
| 29 | 중대형 캐리어 | 패션잡화 › 여행용가방/소품 | 145 | 16% | 64.2% | 100 | Jun |
| 30 | 슈즈커버 | 패션잡화 › 신발용품 | 143 | 19.2% | 52.6% | 55 | Feb |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 60s+ share are 베레모, 기능화, 넥케이프. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.