Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 60s+. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 60s+ share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 베레모 | 패션잡화 › 모자 | 383 | 35.1% | 79.9% | 76 | Aug | View |
| 2 | 페도라 | 패션잡화 › 모자 | 282 | 36.1% | 57.2% | 79 | Sep | View |
| 3 | 기능화 | 패션잡화 › 여성신발 | 280 | 23.6% | 86.8% | 100 | Dec | View |
| 4 | 넥케이프 | 패션잡화 › 패션소품 | 277 | 21.6% | 93.7% | 96 | Aug | View |
| 5 | 벙거지모자 | 패션잡화 › 모자 | 266 | 24.7% | 78.8% | 70 | Sep | View |
| 6 | 헌팅캡 | 패션잡화 › 모자 | 259 | 37.3% | 50.8% | 79 | Aug | View |
| 7 | 스카프 | 패션잡화 › 패션소품 | 253 | 20.3% | 91% | 84 | Jul | View |
| 8 | 코르사주 | 패션잡화 › 패션소품 | 231 | 19.9% | 84.9% | 92 | Jul | View |
| 9 | 가발 | 패션잡화 › 헤어액세서리 | 227 | 20.8% | 79.8% | 100 | Aug | View |
| 10 | 양산 | 패션잡화 › 패션소품 | 212 | 18.4% | 84.4% | 9 | Dec | View |
| 11 | 손수건 | 패션잡화 › 패션소품 | 201 | 17.8% | 82.6% | 69 | Feb | |
| 12 | 선캡 | 패션잡화 › 모자 | 190 | 18.2% | 76.5% | 20 | Dec | |
| 13 | 암워머/토시 | 패션잡화 › 장갑 | 182 | 18.7% | 71% | 58 | Sep | |
| 14 | 두건/반다나 | 패션잡화 › 모자 | 181 | 17% | 78% | 64 | Jan | |
| 15 | 여성양말 | 패션잡화 › 양말 | 181 | 16.1% | 82.4% | 74 | Aug | |
| 16 | 숄 | 패션잡화 › 패션소품 | 172 | 13.3% | 94.4% | 89 | Jun | |
| 17 | 넥워머 | 패션잡화 › 패션소품 | 171 | 15.4% | 81.2% | 33 | Jul | |
| 18 | 여행용힙색/전대 | 패션잡화 › 여행용가방/소품 | 164 | 18.6% | 64.3% | 100 | Jun | |
| 19 | 토트백 | 패션잡화 › 여성가방 | 163 | 13.2% | 90.4% | 95 | Sep | |
| 20 | 부츠/워커 | 패션잡화 › 여성신발 | 160 | 13% | 90% | 43 | Aug | |
| 21 | 캐리어커버 | 패션잡화 › 여행용가방/소품 | 156 | 17% | 67.1% | 96 | Jun | |
| 22 | 실내화 | 패션잡화 › 여성신발 | 155 | 14.5% | 78.4% | 74 | Sep | |
| 23 | 크로스백 | 패션잡화 › 여성가방 | 153 | 12.5% | 89.3% | 100 | Sep | |
| 24 | 여성벨트 | 패션잡화 › 벨트 | 152 | 12.8% | 86.9% | 100 | Feb | |
| 25 | 머플러 | 패션잡화 › 패션소품 | 152 | 13.5% | 82.5% | 25 | Jun | |
| 26 | 가방끈 | 패션잡화 › 가방소품 | 151 | 13.4% | 82.3% | 0 | Jul | |
| 27 | 여행용파우치 | 패션잡화 › 여행용가방/소품 | 151 | 15.8% | 70% | 100 | Jun | |
| 28 | 기내용 캐리어 | 패션잡화 › 여행용가방/소품 | 148 | 16.2% | 67% | 100 | Sep | |
| 29 | 중대형 캐리어 | 패션잡화 › 여행용가방/소품 | 148 | 17% | 63.7% | 84 | Sep | |
| 30 | 에코백 | 패션잡화 › 여성가방 | 146 | 11.8% | 90.5% | 79 | Dec |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 60s+ share are 베레모, 페도라, 기능화. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.