Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 20s. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 20s share | Women share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 꿀떡/경단 | 식품 › 떡류 | 310 | 15.6% | 81.6% | 96 | Jul |
| 2 | 시네트롤 | 식품 › 다이어트식품 | 264 | 14% | 77.3% | 100 | Jun |
| 3 | 화과자 | 식품 › 전통과자 | 257 | 13.4% | 78.7% | 0 | Apr |
| 4 | 푸딩 | 식품 › 젤리/사탕/초콜릿 | 253 | 14.3% | 72.6% | 0 | Apr |
| 5 | 기타잼/시럽 | 식품 › 잼/시럽 | 250 | 13.9% | 73.8% | 100 | Apr |
| 6 | 밥/죽 | 식품 › 밀키트 | 226 | 11.2% | 82.7% | 88 | Jun |
| 7 | 생크림 | 식품 › 유가공품 | 205 | 12.4% | 68% | 77 | Jun |
| 8 | 맛가루/후리가케 | 식품 › 조미료 | 195 | 10.9% | 73.5% | 82 | Jul |
| 9 | 카테킨 | 식품 › 다이어트식품 | 188 | 10.5% | 73.4% | 94 | Nov |
| 10 | 기타제과/제빵재료 | 식품 › 제과/제빵재료 | 187 | 11.2% | 68.7% | 71 | Jun |
| 11 | 모찌/찹쌀떡 | 식품 › 떡류 | 183 | 9.8% | 76.8% | 76 | Jul |
| 12 | 케이크 | 식품 › 빵/베이커리 | 183 | 9.9% | 75.7% | 0 | Apr |
| 13 | 조림/찜 | 식품 › 밀키트 | 177 | 12.2% | 59.5% | 81 | Feb |
| 14 | 초코시럽 | 식품 › 잼/시럽 | 170 | 11.2% | 62.2% | 90 | Jun |
| 15 | 코코아 | 식품 › 음료 | 169 | 10% | 69.5% | 35 | Jun |
| 16 | 제과/제빵믹스 | 식품 › 제과/제빵재료 | 167 | 9.4% | 72.8% | 52 | Jun |
| 17 | 초콜릿 | 식품 › 젤리/사탕/초콜릿 | 166 | 9.7% | 70.3% | 0 | Apr |
| 18 | 잔티젠 | 식품 › 다이어트식품 | 161 | 8% | 82.8% | 71 | Jul |
| 19 | 젤리 | 식품 › 젤리/사탕/초콜릿 | 160 | 8.8% | 74.6% | 0 | Apr |
| 20 | 파우더/스무디 | 식품 › 음료 | 157 | 9.6% | 67.3% | 97 | Jun |
| 21 | 샐러드 | 식품 › 냉동/간편조리식품 | 152 | 9.2% | 67.7% | 100 | Jun |
| 22 | 초코잼 | 식품 › 잼/시럽 | 151 | 9.5% | 65.2% | 98 | Jun |
| 23 | 닭고기 | 식품 › 축산물 | 147 | 10.9% | 55.2% | 100 | Dec |
| 24 | 간식/디저트 | 식품 › 밀키트 | 146 | 8.2% | 73% | 78 | Jun |
| 25 | 주먹밥/김밥 | 식품 › 즉석밥/즉석국 | 145 | 8.6% | 69.3% | 0 | Dec |
| 26 | 구이 | 식품 › 밀키트 | 140 | 8.7% | 66.2% | 86 | Feb |
| 27 | 가르시니아 | 식품 › 다이어트식품 | 139 | 7.9% | 72.4% | 100 | Jan |
| 28 | 마시멜로 | 식품 › 젤리/사탕/초콜릿 | 138 | 8% | 70.7% | 0 | Apr |
| 29 | 와일드망고 | 식품 › 다이어트식품 | 137 | 10.3% | 54.6% | 100 | Nov |
| 30 | 아몬드가루 | 식품 › 가루/분말류 | 135 | 7% | 79.2% | 96 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 20s share are 꿀떡/경단, 시네트롤, 화과자. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 20s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.