Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 20s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 20s share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 푸딩 | 식품 › 젤리/사탕/초콜릿 | 282 | 14.2% | 72.3% | 0 | Apr | View |
| 2 | 기타잼/시럽 | 식품 › 잼/시럽 | 267 | 13.2% | 73.8% | 90 | Sep | View |
| 3 | 화과자 | 식품 › 전통과자 | 257 | 11.9% | 78.7% | 0 | Apr | View |
| 4 | 꿀떡/경단 | 식품 › 떡류 | 255 | 11.6% | 80% | 96 | Jul | View |
| 5 | 시네트롤 | 식품 › 다이어트식품 | 227 | 11.2% | 73.9% | 75 | Sep | View |
| 6 | 케이크 | 식품 › 빵/베이커리 | 202 | 9.7% | 75.8% | 0 | Apr | View |
| 7 | 생크림 | 식품 › 유가공품 | 198 | 10.7% | 67.6% | 67 | Jun | View |
| 8 | 기타제과/제빵재료 | 식품 › 제과/제빵재료 | 194 | 10.4% | 68.1% | 86 | Jun | View |
| 9 | 초콜릿 | 식품 › 젤리/사탕/초콜릿 | 190 | 9.9% | 70% | 0 | Apr | View |
| 10 | 맛가루/후리가케 | 식품 › 조미료 | 185 | 9.3% | 72.5% | 72 | Jul | View |
| 11 | 젤리 | 식품 › 젤리/사탕/초콜릿 | 185 | 9% | 75% | 0 | Apr | |
| 12 | 카테킨 | 식품 › 다이어트식품 | 184 | 9.2% | 72.9% | 68 | Sep | |
| 13 | 코코아 | 식품 › 음료 | 183 | 9.6% | 69.5% | 54 | Jun | |
| 14 | 조림/찜 | 식품 › 밀키트 | 183 | 11.4% | 58.4% | 68 | Feb | |
| 15 | 밥/죽 | 식품 › 밀키트 | 182 | 8.2% | 80.8% | 90 | Jun | |
| 16 | 모찌/찹쌀떡 | 식품 › 떡류 | 180 | 8.6% | 76.3% | 85 | Jul | |
| 17 | 제과/제빵믹스 | 식품 › 제과/제빵재료 | 172 | 8.6% | 72.7% | 65 | Jun | |
| 18 | 마시멜로 | 식품 › 젤리/사탕/초콜릿 | 162 | 8.3% | 71% | 0 | Aug | |
| 19 | 주먹밥/김밥 | 식품 › 즉석밥/즉석국 | 161 | 8.5% | 69.1% | 0 | Dec | |
| 20 | 파우더/스무디 | 식품 › 음료 | 157 | 8.6% | 66.4% | 100 | Sep | |
| 21 | 초코시럽 | 식품 › 잼/시럽 | 154 | 9.2% | 61.1% | 100 | Jun | |
| 22 | 초코잼 | 식품 › 잼/시럽 | 152 | 8.5% | 65.1% | 99 | Sep | |
| 23 | 쿠키/비스킷 | 식품 › 스낵/과자 | 144 | 7.2% | 72.8% | 0 | Apr | |
| 24 | 닭고기 | 식품 › 축산물 | 142 | 9.5% | 54.5% | 100 | Sep | |
| 25 | 간식/디저트 | 식품 › 밀키트 | 141 | 7.1% | 72.2% | 80 | Sep | |
| 26 | 샐러드 | 식품 › 냉동/간편조리식품 | 140 | 7.7% | 66.1% | 97 | Sep | |
| 27 | 휘핑크림 | 식품 › 유가공품 | 138 | 8.2% | 61.4% | 75 | Jun | |
| 28 | 잔티젠 | 식품 › 다이어트식품 | 138 | 6.2% | 81.3% | 100 | Aug | |
| 29 | 아몬드가루 | 식품 › 가루/분말류 | 137 | 6.3% | 79.2% | 79 | Jun | |
| 30 | 과자/쿠키세트 | 식품 › 스낵/과자 | 135 | 7% | 70.4% | 0 | Apr |
As a Coupang Partners affiliate, this site earns a commission from qualifying purchases.
Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 20s share are 푸딩, 기타잼/시럽, 화과자. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 20s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.