Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 20s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 20s share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 키링 | 패션잡화 › 패션소품 | 342 | 15.8% | 78.8% | 97 | Sep | View |
| 2 | 피어싱 | 패션잡화 › 주얼리 | 277 | 11.1% | 91% | 100 | Jul | View |
| 3 | 동전지갑 | 패션잡화 › 지갑 | 276 | 13.1% | 76.9% | 90 | Sep | View |
| 4 | 기타패션소품 | 패션잡화 › 패션소품 | 234 | 11.9% | 71.6% | 98 | Sep | View |
| 5 | 파우치 | 패션잡화 › 여성가방 | 228 | 9.6% | 86.5% | 91 | Sep | View |
| 6 | 브로치 | 패션잡화 › 패션소품 | 228 | 11.2% | 74.2% | 90 | Sep | View |
| 7 | 헤어액세서리소품 | 패션잡화 › 헤어액세서리 | 198 | 7.9% | 91.2% | 100 | Aug | View |
| 8 | 메신저백 | 패션잡화 › 여성가방 | 194 | 7.9% | 89.5% | 70 | Feb | View |
| 9 | 카드/명함지갑 | 패션잡화 › 지갑 | 189 | 10.2% | 67.7% | 92 | Sep | View |
| 10 | 에코백 | 패션잡화 › 남성가방 | 171 | 9.7% | 64.2% | 78 | Dec | View |
| 11 | 주얼리소품 | 패션잡화 › 주얼리 | 170 | 8% | 77.5% | 100 | Sep | |
| 12 | 반지 | 패션잡화 › 주얼리 | 169 | 7.6% | 81.1% | 86 | Sep | |
| 13 | 한복소품 | 패션잡화 › 패션소품 | 165 | 7% | 85.8% | 83 | Jun | |
| 14 | 여성지갑 | 패션잡화 › 지갑 | 164 | 7.2% | 82.9% | 78 | Jun | |
| 15 | 부채 | 패션잡화 › 패션소품 | 160 | 7.9% | 73.8% | 22 | Dec | |
| 16 | 스타킹 | 패션잡화 › 패션소품 | 159 | 7.4% | 78.2% | 64 | Aug | |
| 17 | 비니 | 패션잡화 › 모자 | 155 | 8.9% | 63.4% | 40 | Jun | |
| 18 | 헤어끈 | 패션잡화 › 헤어액세서리 | 152 | 6.3% | 88.2% | 98 | Sep | |
| 19 | 와펜 | 패션잡화 › 패션소품 | 151 | 12.1% | 45.4% | 100 | Aug | |
| 20 | 헤어핀 | 패션잡화 › 헤어액세서리 | 148 | 5.9% | 91.7% | 100 | Sep | |
| 21 | 목걸이 | 패션잡화 › 주얼리 | 148 | 6.7% | 80.5% | 100 | Sep | |
| 22 | 머플러 | 패션잡화 › 패션소품 | 147 | 6.5% | 82.5% | 25 | Jun | |
| 23 | 펜던트 | 패션잡화 › 주얼리 | 146 | 6.1% | 87.2% | 81 | Sep | |
| 24 | 여권지갑/케이스 | 패션잡화 › 여행용가방/소품 | 140 | 7.6% | 67% | 98 | Jun | |
| 25 | 여성장갑 | 패션잡화 › 장갑 | 136 | 6.5% | 76.5% | 15 | Aug | |
| 26 | 주얼리세트 | 패션잡화 › 주얼리 | 132 | 5.6% | 86.1% | 97 | Sep | |
| 27 | 지갑기타세트 | 패션잡화 › 지갑 | 128 | 7.4% | 62.9% | 80 | Jun | |
| 28 | 가발 | 패션잡화 › 헤어액세서리 | 127 | 5.8% | 79.8% | 100 | Aug | |
| 29 | 백팩 | 패션잡화 › 여성가방 | 124 | 5.1% | 88.3% | 94 | Sep | |
| 30 | 기능화 | 패션잡화 › 여성신발 | 119 | 5% | 86.8% | 100 | Dec |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 20s share are 키링, 피어싱, 동전지갑. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 20s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.