Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 20s. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 20s share | Men share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 양주 | 식품 › 주류 | 276 | 10.8% | 74.1% | 74 | Jun |
| 2 | 햄버거 | 식품 › 냉동/간편조리식품 | 252 | 12.2% | 59.9% | 97 | Jun |
| 3 | 사케/기타수입주류 | 식품 › 주류 | 184 | 7.9% | 67.4% | 64 | Aug |
| 4 | 전통주(배송) | 식품 › 주류 | 179 | 8.7% | 59.7% | 71 | Jun |
| 5 | 조림/찜 | 식품 › 밀키트 | 171 | 12.2% | 40.5% | 81 | Feb |
| 6 | 닭고기 | 식품 › 축산물 | 169 | 10.9% | 44.8% | 100 | Dec |
| 7 | 전투식량 | 식품 › 즉석밥/즉석국 | 169 | 6.1% | 80.2% | 0 | Dec |
| 8 | 와일드망고 | 식품 › 다이어트식품 | 161 | 10.3% | 45.4% | 100 | Nov |
| 9 | 맥주 | 식품 › 주류 | 160 | 8.9% | 52.1% | 100 | Nov |
| 10 | 라면 | 식품 › 라면/면류 | 151 | 8.3% | 52.7% | 100 | Jun |
| 11 | 볶음밥/컵밥/덮밥 | 식품 › 즉석밥/즉석국 | 150 | 8.5% | 51% | 0 | Dec |
| 12 | 초코시럽 | 식품 › 잼/시럽 | 146 | 11.2% | 37.8% | 90 | Jun |
| 13 | 수입와인 | 식품 › 주류 | 140 | 8.3% | 48.8% | 57 | Jun |
| 14 | 생크림 | 식품 › 유가공품 | 137 | 12.4% | 32% | 77 | Jun |
| 15 | 푸딩 | 식품 › 젤리/사탕/초콜릿 | 135 | 14.3% | 27.4% | 0 | Apr |
| 16 | 도시락 | 식품 › 냉동/간편조리식품 | 134 | 9.3% | 41.7% | 100 | Dec |
| 17 | 단백질보충제 | 식품 › 다이어트식품 | 132 | 8.2% | 46.8% | 95 | Dec |
| 18 | 기타잼/시럽 | 식품 › 잼/시럽 | 126 | 13.9% | 26.2% | 100 | Apr |
| 19 | 청량/탄산음료 | 식품 › 음료 | 122 | 6.7% | 52.8% | 100 | Feb |
| 20 | 기타제과/제빵재료 | 식품 › 제과/제빵재료 | 121 | 11.2% | 31.3% | 71 | Jun |
| 21 | 휘핑크림 | 식품 › 유가공품 | 120 | 9% | 38.7% | 84 | Jun |
| 22 | 고추냉이 | 식품 › 조미료 | 120 | 5.9% | 58.8% | 100 | Jun |
| 23 | 돼지고기 | 식품 › 축산물 | 117 | 6.3% | 53.8% | 92 | Jun |
| 24 | 초코잼 | 식품 › 잼/시럽 | 114 | 9.5% | 34.8% | 98 | Jun |
| 25 | 면/파스타 | 식품 › 밀키트 | 114 | 8% | 41.3% | 82 | Jun |
| 26 | 기타통조림/캔 | 식품 › 통조림/캔 | 113 | 7.2% | 45.5% | 89 | Jun |
| 27 | 숙취해소제 | 식품 › 건강식품 | 112 | 6.6% | 49.2% | 33 | Jul |
| 28 | 스테이크/바베큐소스 | 식품 › 소스/드레싱 | 112 | 6.6% | 49.3% | 91 | Jun |
| 29 | 양고기 | 식품 › 축산물 | 110 | 6.2% | 51.4% | 100 | Jul |
| 30 | 시네트롤 | 식품 › 다이어트식품 | 110 | 14% | 22.7% | 100 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 20s share are 양주, 햄버거, 사케/기타수입주류. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 20s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.