Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 20s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 20s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 양주 | 식품 › 주류 | 275 | 9.7% | 74.7% | 72 | Jun | View |
| 2 | 햄버거 | 식품 › 냉동/간편조리식품 | 251 | 10.5% | 62.9% | 94 | Sep | View |
| 3 | 전투식량 | 식품 › 즉석밥/즉석국 | 185 | 6.1% | 79.7% | 0 | Dec | View |
| 4 | 조림/찜 | 식품 › 밀키트 | 180 | 11.4% | 41.6% | 68 | Feb | View |
| 5 | 전통주(배송) | 식품 › 주류 | 179 | 7.8% | 60.4% | 92 | Jun | View |
| 6 | 사케/기타수입주류 | 식품 › 주류 | 178 | 6.9% | 67.9% | 65 | Oct | View |
| 7 | 닭고기 | 식품 › 축산물 | 164 | 9.5% | 45.5% | 100 | Sep | View |
| 8 | 와일드망고 | 식품 › 다이어트식품 | 164 | 8.9% | 48.4% | 73 | Sep | View |
| 9 | 볶음밥/컵밥/덮밥 | 식품 › 즉석밥/즉석국 | 164 | 8.4% | 51.3% | 0 | Dec | View |
| 10 | 맥주 | 식품 › 주류 | 157 | 7.9% | 52.3% | 60 | Nov | View |
| 11 | 라면 | 식품 › 라면/면류 | 149 | 7.3% | 53.7% | 98 | Sep | |
| 12 | 푸딩 | 식품 › 젤리/사탕/초콜릿 | 149 | 14.2% | 27.7% | 0 | Apr | |
| 13 | 전통주(매장픽업) | 식품 › 주류 | 141 | 5.8% | 63.9% | 0 | Jul | |
| 14 | 수입와인 | 식품 › 주류 | 140 | 7.5% | 49% | 60 | Jun | |
| 15 | 초코시럽 | 식품 › 잼/시럽 | 136 | 9.2% | 38.9% | 100 | Jun | |
| 16 | 생크림 | 식품 › 유가공품 | 132 | 10.7% | 32.4% | 67 | Jun | |
| 17 | 기타잼/시럽 | 식품 › 잼/시럽 | 131 | 13.2% | 26.2% | 90 | Sep | |
| 18 | 단백질보충제 | 식품 › 다이어트식품 | 130 | 7.2% | 47.5% | 100 | Dec | |
| 19 | 도시락 | 식품 › 냉동/간편조리식품 | 128 | 8% | 42.1% | 100 | Sep | |
| 20 | 기타제과/제빵재료 | 식품 › 제과/제빵재료 | 126 | 10.4% | 31.9% | 86 | Jun | |
| 21 | 휘핑크림 | 식품 › 유가공품 | 120 | 8.2% | 38.6% | 75 | Jun | |
| 22 | 돼지고기 | 식품 › 축산물 | 119 | 5.7% | 54.8% | 89 | Jun | |
| 23 | 면/파스타 | 식품 › 밀키트 | 118 | 7.3% | 42.5% | 83 | Sep | |
| 24 | 고추냉이 | 식품 › 조미료 | 117 | 5.2% | 59.1% | 99 | Sep | |
| 25 | 청량/탄산음료 | 식품 › 음료 | 116 | 5.7% | 53.6% | 92 | Sep | |
| 26 | 스테이크/바베큐소스 | 식품 › 소스/드레싱 | 116 | 6% | 50.7% | 86 | Sep | |
| 27 | 초코잼 | 식품 › 잼/시럽 | 113 | 8.5% | 34.9% | 99 | Sep | |
| 28 | 초콜릿 | 식품 › 젤리/사탕/초콜릿 | 113 | 9.9% | 30% | 0 | Apr | |
| 29 | 양고기 | 식품 › 축산물 | 112 | 5.7% | 51.9% | 100 | Jul | |
| 30 | 코코아 | 식품 › 음료 | 111 | 9.6% | 30.5% | 54 | Jun |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 20s share are 양주, 햄버거, 전투식량. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 20s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.