Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their teens. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | teens share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 마시멜로 | 식품 › 젤리/사탕/초콜릿 | 275 | 3.6% | 71% | 0 | Aug | View |
| 2 | 꿀떡/경단 | 식품 › 떡류 | 250 | 2.9% | 80% | 96 | Jul | View |
| 3 | 젤리 | 식품 › 젤리/사탕/초콜릿 | 242 | 3% | 75% | 0 | Apr | View |
| 4 | 캐러멜 | 식품 › 젤리/사탕/초콜릿 | 179 | 2.3% | 72.3% | 0 | Apr | View |
| 5 | 푸딩 | 식품 › 젤리/사탕/초콜릿 | 179 | 2.3% | 72.3% | 0 | Apr | View |
| 6 | 락토페린 | 식품 › 다이어트식품 | 161 | 2% | 74.8% | 99 | Jul | View |
| 7 | 기타잼/시럽 | 식품 › 잼/시럽 | 159 | 2% | 73.8% | 90 | Sep | View |
| 8 | 초콜릿 | 식품 › 젤리/사탕/초콜릿 | 158 | 2.1% | 70% | 0 | Apr | View |
| 9 | 제과/제빵믹스 | 식품 › 제과/제빵재료 | 157 | 2% | 72.7% | 65 | Jun | View |
| 10 | 가르시니아 | 식품 › 다이어트식품 | 140 | 1.8% | 72.3% | 95 | Sep | View |
| 11 | 화과자 | 식품 › 전통과자 | 136 | 1.6% | 78.7% | 0 | Apr | |
| 12 | 케이크 | 식품 › 빵/베이커리 | 131 | 1.6% | 75.8% | 0 | Apr | |
| 13 | 사탕 | 식품 › 젤리/사탕/초콜릿 | 128 | 1.7% | 69.8% | 0 | Apr | |
| 14 | 초코잼 | 식품 › 잼/시럽 | 126 | 1.8% | 65.1% | 99 | Sep | |
| 15 | 모찌/찹쌀떡 | 식품 › 떡류 | 123 | 1.5% | 76.3% | 85 | Jul | |
| 16 | 껌 | 식품 › 젤리/사탕/초콜릿 | 120 | 1.9% | 58.7% | 0 | Apr | |
| 17 | 아몬드가루 | 식품 › 가루/분말류 | 119 | 1.4% | 79.2% | 79 | Jun | |
| 18 | 기타제과/제빵재료 | 식품 › 제과/제빵재료 | 117 | 1.6% | 68.1% | 86 | Jun | |
| 19 | 카테킨 | 식품 › 다이어트식품 | 110 | 1.4% | 72.9% | 68 | Sep | |
| 20 | 생크림 | 식품 › 유가공품 | 109 | 1.5% | 67.6% | 67 | Jun | |
| 21 | 코코아 | 식품 › 음료 | 105 | 1.4% | 69.5% | 54 | Jun | |
| 22 | 베이킹파우더 | 식품 › 제과/제빵재료 | 97 | 1.3% | 69.1% | 74 | Jun | |
| 23 | 과자/쿠키세트 | 식품 › 스낵/과자 | 91 | 1.2% | 70.4% | 0 | Apr | |
| 24 | 맛가루/후리가케 | 식품 › 조미료 | 86 | 1.1% | 72.5% | 72 | Jul | |
| 25 | 쿠키/비스킷 | 식품 › 스낵/과자 | 86 | 1.1% | 72.8% | 0 | Apr | |
| 26 | 엿 | 식품 › 전통과자 | 80 | 1.1% | 67.9% | 0 | Apr | |
| 27 | 초코시럽 | 식품 › 잼/시럽 | 79 | 1.2% | 61.1% | 100 | Jun | |
| 28 | 아이스크림 | 식품 › 아이스크림/빙수 | 78 | 1.2% | 60% | 0 | Apr | |
| 29 | 동그랑땡/완자 | 식품 › 냉동/간편조리식품 | 74 | 1% | 68.7% | 44 | Jul | |
| 30 | 밥/죽 | 식품 › 밀키트 | 70 | 0.8% | 80.8% | 90 | Jun |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their teens share are 마시멜로, 꿀떡/경단, 젤리. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their teens targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.