Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 40s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 40s share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 잔티젠 | 식품 › 다이어트식품 | 166 | 38.8% | 81.3% | 100 | Aug | View |
| 2 | 떡볶이 | 식품 › 냉동/간편조리식품 | 161 | 42.1% | 72.6% | 100 | Sep | View |
| 3 | 핫도그 | 식품 › 냉동/간편조리식품 | 159 | 44.4% | 68% | 90 | Sep | View |
| 4 | 밥/죽 | 식품 › 밀키트 | 156 | 36.7% | 80.8% | 90 | Jun | View |
| 5 | 마시멜로 | 식품 › 젤리/사탕/초콜릿 | 156 | 41.8% | 71% | 0 | Aug | View |
| 6 | 다이어트차 | 식품 › 다이어트식품 | 153 | 36% | 80.8% | 100 | Sep | View |
| 7 | 젤리 | 식품 › 젤리/사탕/초콜릿 | 150 | 37.9% | 75% | 0 | Apr | View |
| 8 | CLA | 식품 › 다이어트식품 | 149 | 37.6% | 75.1% | 38 | Jan | View |
| 9 | 간식/디저트 | 식품 › 밀키트 | 149 | 39.1% | 72.2% | 80 | Sep | View |
| 10 | 초코잼 | 식품 › 잼/시럽 | 146 | 42.6% | 65.1% | 99 | Sep | View |
| 11 | 주먹밥/김밥 | 식품 › 즉석밥/즉석국 | 146 | 40.1% | 69.1% | 0 | Dec | |
| 12 | 세트요리 | 식품 › 밀키트 | 145 | 36.7% | 74.9% | 44 | Jun | |
| 13 | 떡케이크/세트 | 식품 › 떡류 | 142 | 32.7% | 82.3% | 86 | Jul | |
| 14 | 꿀떡/경단 | 식품 › 떡류 | 141 | 33.4% | 80% | 96 | Jul | |
| 15 | 딸기잼 | 식품 › 잼/시럽 | 139 | 38.9% | 67.9% | 95 | Sep | |
| 16 | 케이크 | 식품 › 빵/베이커리 | 138 | 34.7% | 75.8% | 0 | Apr | |
| 17 | 히알루론산 | 식품 › 다이어트식품 | 137 | 32% | 81.5% | 100 | Sep | |
| 18 | 구이 | 식품 › 밀키트 | 137 | 40.9% | 63.7% | 76 | Aug | |
| 19 | 캐러멜 | 식품 › 젤리/사탕/초콜릿 | 137 | 36% | 72.3% | 0 | Apr | |
| 20 | 샌드위치 | 식품 › 빵/베이커리 | 136 | 32.8% | 78.9% | 0 | Apr | |
| 21 | 라이스페이퍼 | 식품 › 냉동/간편조리식품 | 135 | 33.7% | 76% | 100 | Jul | |
| 22 | 가공안주류 | 식품 › 스낵/과자 | 135 | 41.7% | 61.7% | 0 | Apr | |
| 23 | 생지/냉동반죽 | 식품 › 빵/베이커리 | 134 | 35.4% | 72.2% | 0 | Apr | |
| 24 | 수산가공식품 | 식품 › 수산물 | 133 | 37.8% | 66.9% | 94 | Jun | |
| 25 | 볶음/튀김 | 식품 › 밀키트 | 133 | 38.5% | 65.8% | 97 | Sep | |
| 26 | 발사믹드레싱 | 식품 › 소스/드레싱 | 132 | 31.8% | 79% | 92 | Aug | |
| 27 | 기타반찬류 | 식품 › 반찬 | 129 | 33.1% | 74.3% | 97 | Apr | |
| 28 | 치즈 | 식품 › 유가공품 | 129 | 34.5% | 71.1% | 95 | Jun | |
| 29 | 피자 | 식품 › 냉동/간편조리식품 | 129 | 39.3% | 62.4% | 89 | Sep | |
| 30 | 동그랑땡/완자 | 식품 › 냉동/간편조리식품 | 129 | 35.8% | 68.7% | 44 | Jul |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 40s share are 잔티젠, 떡볶이, 핫도그. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 40s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.