Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their teens. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | teens share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 마시멜로 | 식품 › 젤리/사탕/초콜릿 | 156 | 3.6% | 29% | 0 | Aug | View |
| 2 | 껌 | 식품 › 젤리/사탕/초콜릿 | 117 | 1.9% | 41.3% | 0 | Apr | View |
| 3 | 젤리 | 식품 › 젤리/사탕/초콜릿 | 112 | 3% | 25% | 0 | Apr | View |
| 4 | 캐러멜 | 식품 › 젤리/사탕/초콜릿 | 95 | 2.3% | 27.7% | 0 | Apr | View |
| 5 | 푸딩 | 식품 › 젤리/사탕/초콜릿 | 95 | 2.3% | 27.7% | 0 | Apr | View |
| 6 | 초코잼 | 식품 › 잼/시럽 | 94 | 1.8% | 34.9% | 99 | Sep | View |
| 7 | 초콜릿 | 식품 › 젤리/사탕/초콜릿 | 94 | 2.1% | 30% | 0 | Apr | View |
| 8 | 꿀떡/경단 | 식품 › 떡류 | 87 | 2.9% | 20% | 96 | Jul | View |
| 9 | 제과/제빵믹스 | 식품 › 제과/제빵재료 | 81 | 2% | 27.3% | 65 | Jun | View |
| 10 | 라면 | 식품 › 라면/면류 | 80 | 1% | 53.7% | 98 | Sep | View |
| 11 | 기타잼/시럽 | 식품 › 잼/시럽 | 78 | 2% | 26.2% | 90 | Sep | |
| 12 | 사탕 | 식품 › 젤리/사탕/초콜릿 | 77 | 1.7% | 30.2% | 0 | Apr | |
| 13 | 기타제과/제빵재료 | 식품 › 제과/제빵재료 | 76 | 1.6% | 31.9% | 86 | Jun | |
| 14 | 햄버거 | 식품 › 냉동/간편조리식품 | 75 | 0.8% | 62.9% | 94 | Sep | |
| 15 | 락토페린 | 식품 › 다이어트식품 | 75 | 2% | 25.2% | 99 | Jul | |
| 16 | 가르시니아 | 식품 › 다이어트식품 | 74 | 1.8% | 27.7% | 95 | Sep | |
| 17 | 생크림 | 식품 › 유가공품 | 72 | 1.5% | 32.4% | 67 | Jun | |
| 18 | 아이스크림 | 식품 › 아이스크림/빙수 | 72 | 1.2% | 40% | 0 | Apr | |
| 19 | 전투식량 | 식품 › 즉석밥/즉석국 | 71 | 0.6% | 79.7% | 0 | Dec | |
| 20 | 초코시럽 | 식품 › 잼/시럽 | 70 | 1.2% | 38.9% | 100 | Jun | |
| 21 | 코코아 | 식품 › 음료 | 64 | 1.4% | 30.5% | 54 | Jun | |
| 22 | 베이킹파우더 | 식품 › 제과/제빵재료 | 60 | 1.3% | 30.9% | 74 | Jun | |
| 23 | 케이크 | 식품 › 빵/베이커리 | 58 | 1.6% | 24.2% | 0 | Apr | |
| 24 | 카테킨 | 식품 › 다이어트식품 | 57 | 1.4% | 27.1% | 68 | Sep | |
| 25 | 건강/기능성음료 | 식품 › 음료 | 56 | 0.9% | 42% | 96 | Sep | |
| 26 | 파이/케익 | 식품 › 스낵/과자 | 55 | 1% | 36.6% | 0 | Apr | |
| 27 | 닭고기 | 식품 › 축산물 | 54 | 0.8% | 45.5% | 100 | Sep | |
| 28 | 모찌/찹쌀떡 | 식품 › 떡류 | 53 | 1.5% | 23.7% | 85 | Jul | |
| 29 | 과자/쿠키세트 | 식품 › 스낵/과자 | 53 | 1.2% | 29.6% | 0 | Apr | |
| 30 | 엿 | 식품 › 전통과자 | 53 | 1.1% | 32.1% | 0 | Apr |
As a Coupang Partners affiliate, this site earns a commission from qualifying purchases.
Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their teens share are 마시멜로, 껌, 젤리. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their teens targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.