Gifts for women in their 40s — 패션잡화 categories women in their 40s buy most

Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 40s. Read top to bottom for gifts or ad targets.

women in their teens women in their 20s women in their 30s women in their 40s women in their 50s women in their 60s+men in their teens men in their 20s men in their 30s men in their 40s men in their 50s men in their 60s+

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All 패션의류 패션잡화 화장품/미용 디지털/가전 가구/인테리어 출산/육아 식품 스포츠/레저 생활/건강 여가/생활편의 도서

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#	Category	Group	Skew index	40s share	Women share	This month	Cheapest	Coupang
1	귀걸이	패션잡화 › 주얼리	200	41.4%	91.8%	93	Sep	View
2	발찌	패션잡화 › 주얼리	194	44.8%	82.3%	37	Dec	View
3	아동시계	패션잡화 › 시계	193	55.3%	66.2%	60	Sep	View
4	피어싱	패션잡화 › 주얼리	192	40.2%	91%	100	Jul	View
5	힐/펌프스	패션잡화 › 여성신발	189	38.1%	94.1%	92	Dec	View
6	샌들/슬리퍼	패션잡화 › 여성신발	189	39.6%	90.7%	16	Jan	View
7	펜던트	패션잡화 › 주얼리	187	40.7%	87.2%	81	Sep	View
8	숄	패션잡화 › 패션소품	183	36.8%	94.4%	89	Jun	View
9	플랫/로퍼	패션잡화 › 여성신발	177	37.9%	88.6%	100	Aug	View
10	백팩	패션잡화 › 여성가방	177	38.1%	88.3%	94	Sep	View
11	숄더백	패션잡화 › 여성가방	175	36.1%	92%	100	Aug
12	에코백	패션잡화 › 여성가방	174	36.6%	90.5%	79	Dec
13	메신저백	패션잡화 › 여성가방	173	36.8%	89.5%	70	Feb
14	크로스백	패션잡화 › 여성가방	171	36.4%	89.3%	100	Sep
15	부츠/워커	패션잡화 › 여성신발	169	35.6%	90%	43	Aug
16	힙색/슬링백	패션잡화 › 여성가방	168	38.3%	83.5%	100	Dec
17	헤어밴드	패션잡화 › 헤어액세서리	167	36.9%	86.1%	100	Sep
18	스니커즈/운동화	패션잡화 › 여성신발	165	38.1%	82.4%	94	Aug
19	이너백	패션잡화 › 가방소품	164	35.7%	87.3%	0	Jul
20	토트백	패션잡화 › 여성가방	162	34%	90.4%	95	Sep
21	여성지갑	패션잡화 › 지갑	161	37%	82.9%	78	Jun
22	클러치백	패션잡화 › 여성가방	159	38.3%	78.8%	100	Sep
23	헤어핀	패션잡화 › 헤어액세서리	159	32.9%	91.7%	100	Sep
24	여성벨트	패션잡화 › 벨트	158	34.6%	86.9%	100	Feb
25	헤어끈	패션잡화 › 헤어액세서리	158	34.1%	88.2%	98	Sep
26	주얼리세트	패션잡화 › 주얼리	156	34.4%	86.1%	97	Sep
27	파우치	패션잡화 › 여성가방	153	33.7%	86.5%	91	Sep
28	넥워머	패션잡화 › 패션소품	153	35.8%	81.2%	33	Jul
29	가방끈	패션잡화 › 가방소품	149	34.3%	82.3%	0	Jul
30	목걸이	패션잡화 › 주얼리	149	35.2%	80.5%	100	Sep

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Data as of: 2026-09-30 · NAVER Shopping Insight

How to use

1. Pick a segment

Choose gender and age to rank the categories that group buys more than average.

2. Narrow by top category

Click fashion, electronics, food etc. to re-rank within that group.

3. Check timing

Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.

FAQ

What are good gifts for women in their 40s?

The categories with the highest women in their 40s share are 귀걸이, 발찌, 아동시계. Narrow by top category in the table to match a budget.

How is it used for ad targeting?

The higher the skew index, the better women in their 40s targeting performs for that category. Near 100, run without gender or age targeting.

Skew index

(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.

Exclusions

Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.