Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 40s. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 40s share | Women share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 귀걸이 | 패션잡화 › 주얼리 | 200 | 41.2% | 91.8% | 100 | Jun |
| 2 | 아동시계 | 패션잡화 › 시계 | 194 | 55% | 66.8% | 76 | Jul |
| 3 | 발찌 | 패션잡화 › 주얼리 | 192 | 44% | 82.6% | 98 | Dec |
| 4 | 힐/펌프스 | 패션잡화 › 여성신발 | 190 | 38.2% | 94.1% | 69 | Dec |
| 5 | 샌들/슬리퍼 | 패션잡화 › 여성신발 | 190 | 39.6% | 91% | 56 | Jan |
| 6 | 피어싱 | 패션잡화 › 주얼리 | 187 | 38.8% | 91.1% | 100 | Jul |
| 7 | 숄 | 패션잡화 › 패션소품 | 185 | 37.1% | 94.2% | 32 | Jun |
| 8 | 펜던트 | 패션잡화 › 주얼리 | 185 | 40.3% | 86.8% | 100 | Nov |
| 9 | 에코백 | 패션잡화 › 여성가방 | 177 | 37% | 90.4% | 100 | Dec |
| 10 | 플랫/로퍼 | 패션잡화 › 여성신발 | 176 | 37.8% | 88.3% | 61 | Jul |
| 11 | 백팩 | 패션잡화 › 여성가방 | 175 | 37.6% | 88.2% | 98 | Jun |
| 12 | 숄더백 | 패션잡화 › 여성가방 | 174 | 35.9% | 92% | 100 | Jun |
| 13 | 크로스백 | 패션잡화 › 여성가방 | 172 | 36.6% | 89.2% | 100 | Jun |
| 14 | 힙색/슬링백 | 패션잡화 › 여성가방 | 172 | 39.8% | 81.9% | 100 | Dec |
| 15 | 메신저백 | 패션잡화 › 여성가방 | 171 | 36.6% | 88.3% | 92 | Feb |
| 16 | 부츠/워커 | 패션잡화 › 여성신발 | 169 | 35.6% | 90.1% | 9 | Apr |
| 17 | 헤어밴드 | 패션잡화 › 헤어액세서리 | 169 | 37.1% | 86.1% | 100 | Jun |
| 18 | 스니커즈/운동화 | 패션잡화 › 여성신발 | 163 | 38.4% | 80.5% | 70 | Dec |
| 19 | 토트백 | 패션잡화 › 여성가방 | 163 | 34.2% | 90.3% | 100 | Jun |
| 20 | 여성지갑 | 패션잡화 › 지갑 | 160 | 36.6% | 82.7% | 90 | Jun |
| 21 | 여성벨트 | 패션잡화 › 벨트 | 160 | 34.7% | 87.4% | 83 | Feb |
| 22 | 주얼리세트 | 패션잡화 › 주얼리 | 159 | 34.9% | 86.1% | 100 | Jun |
| 23 | 클러치백 | 패션잡화 › 여성가방 | 158 | 39% | 76.9% | 100 | Jun |
| 24 | 헤어핀 | 패션잡화 › 헤어액세서리 | 158 | 32.6% | 91.9% | 100 | Jun |
| 25 | 헤어끈 | 패션잡화 › 헤어액세서리 | 158 | 33.7% | 88.8% | 100 | Feb |
| 26 | 이너백 | 패션잡화 › 가방소품 | 155 | 33.9% | 86.6% | 0 | Jul |
| 27 | 넥워머 | 패션잡화 › 패션소품 | 153 | 35.8% | 81.1% | 4 | Jul |
| 28 | 파우치 | 패션잡화 › 여성가방 | 150 | 32.8% | 86.8% | 100 | Jun |
| 29 | 팔찌 | 패션잡화 › 주얼리 | 148 | 36.3% | 77.1% | 100 | Nov |
| 30 | 선캡 | 패션잡화 › 모자 | 146 | 36% | 76.8% | 63 | Dec |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 40s share are 귀걸이, 아동시계, 발찌. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 40s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.