Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 20s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 20s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 라이터/담배용품 | 패션잡화 › 패션소품 | 299 | 10.2% | 77.2% | 100 | Jun | View |
| 2 | 군모 | 패션잡화 › 모자 | 253 | 8.9% | 74.8% | 100 | Sep | View |
| 3 | 와펜 | 패션잡화 › 패션소품 | 251 | 12.1% | 54.6% | 100 | Aug | View |
| 4 | 시계소품 | 패션잡화 › 시계 | 206 | 6.6% | 82% | 100 | Dec | View |
| 5 | 남성지갑 | 패션잡화 › 지갑 | 202 | 8.9% | 59.8% | 84 | Jun | View |
| 6 | 패션시계 | 패션잡화 › 시계 | 200 | 7.1% | 74.1% | 99 | Nov | View |
| 7 | 커플시계 | 패션잡화 › 시계 | 183 | 6.7% | 71.8% | 100 | Mar | View |
| 8 | 행커치프 | 패션잡화 › 패션소품 | 175 | 8.8% | 52.2% | 100 | Jun | View |
| 9 | 부츠/워커 | 패션잡화 › 남성신발 | 171 | 5.5% | 81.9% | 0 | Apr | View |
| 10 | 시계수리용품 | 패션잡화 › 시계 | 168 | 5.2% | 85.2% | 96 | Dec | View |
| 11 | 넥타이 | 패션잡화 › 패션소품 | 164 | 8.1% | 53.2% | 100 | Jul | |
| 12 | 메신저백 | 패션잡화 › 남성가방 | 156 | 7.6% | 54% | 87 | Jul | |
| 13 | 남성장갑 | 패션잡화 › 장갑 | 156 | 6.1% | 67.5% | 18 | Jul | |
| 14 | 안경테 | 패션잡화 › 선글라스/안경테 | 133 | 5.7% | 61.6% | 89 | Sep | |
| 15 | 에코백 | 패션잡화 › 남성가방 | 132 | 9.7% | 35.8% | 78 | Dec | |
| 16 | 실내화 | 패션잡화 › 남성신발 | 130 | 4.3% | 79.6% | 74 | Sep | |
| 17 | 숄더백 | 패션잡화 › 남성가방 | 130 | 6.3% | 54.4% | 95 | Dec | |
| 18 | 토트백 | 패션잡화 › 남성가방 | 130 | 5.5% | 62.2% | 95 | Sep | |
| 19 | 커프스 | 패션잡화 › 패션소품 | 129 | 6.1% | 55.5% | 100 | Jul | |
| 20 | 기타패션소품 | 패션잡화 › 패션소품 | 128 | 11.9% | 28.4% | 98 | Sep | |
| 21 | 키링 | 패션잡화 › 패션소품 | 127 | 15.8% | 21.2% | 97 | Sep | |
| 22 | 카드/명함지갑 | 패션잡화 › 지갑 | 125 | 10.2% | 32.3% | 92 | Sep | |
| 23 | 비니 | 패션잡화 › 모자 | 124 | 8.9% | 36.6% | 40 | Jun | |
| 24 | 신발끈 | 패션잡화 › 신발용품 | 119 | 5.5% | 56.9% | 92 | Aug | |
| 25 | 스냅백 | 패션잡화 › 모자 | 116 | 4.4% | 69.5% | 0 | Jul | |
| 26 | 동전지갑 | 패션잡화 › 지갑 | 115 | 13.1% | 23.1% | 90 | Sep | |
| 27 | 스니커즈/운동화 | 패션잡화 › 남성신발 | 110 | 4.2% | 68.9% | 100 | Aug | |
| 28 | 브로치 | 패션잡화 › 패션소품 | 110 | 11.2% | 25.8% | 90 | Sep | |
| 29 | 남성벨트 | 패션잡화 › 벨트 | 109 | 4.1% | 69.8% | 100 | Aug | |
| 30 | 백팩 | 패션잡화 › 남성가방 | 106 | 5.1% | 54.9% | 61 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 20s share are 라이터/담배용품, 군모, 와펜. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 20s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.