Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 20s. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 20s share | Men share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 라이터/담배용품 | 패션잡화 › 패션소품 | 295 | 11.2% | 76.4% | 100 | Jun |
| 2 | 군모 | 패션잡화 › 모자 | 280 | 10.6% | 76.4% | 99 | Jan |
| 3 | 와펜 | 패션잡화 › 패션소품 | 269 | 14.2% | 54.8% | 81 | Jul |
| 4 | 커플시계 | 패션잡화 › 시계 | 214 | 8.8% | 70.4% | 100 | Mar |
| 5 | 시계소품 | 패션잡화 › 시계 | 208 | 7.4% | 81.5% | 100 | Dec |
| 6 | 남성지갑 | 패션잡화 › 지갑 | 207 | 10.2% | 58.9% | 92 | Jun |
| 7 | 패션시계 | 패션잡화 › 시계 | 206 | 8.1% | 73.6% | 100 | Nov |
| 8 | 행커치프 | 패션잡화 › 패션소품 | 177 | 9.3% | 55.2% | 78 | Jun |
| 9 | 시계수리용품 | 패션잡화 › 시계 | 172 | 5.9% | 84.3% | 100 | Dec |
| 10 | 메신저백 | 패션잡화 › 남성가방 | 166 | 9.2% | 52.2% | 100 | Jul |
| 11 | 넥타이 | 패션잡화 › 패션소품 | 164 | 9% | 52.7% | 72 | Jul |
| 12 | 부츠/워커 | 패션잡화 › 남성신발 | 156 | 5.7% | 79.3% | 0 | Apr |
| 13 | 숄더백 | 패션잡화 › 남성가방 | 149 | 7.7% | 56.1% | 100 | Dec |
| 14 | 토트백 | 패션잡화 › 남성가방 | 145 | 6.5% | 64.5% | 100 | Jun |
| 15 | 에코백 | 패션잡화 › 남성가방 | 145 | 10.7% | 39.3% | 100 | Dec |
| 16 | 남성장갑 | 패션잡화 › 장갑 | 144 | 6.2% | 67.4% | 4 | Jul |
| 17 | 안경테 | 패션잡화 › 선글라스/안경테 | 141 | 6.7% | 60.9% | 100 | Jun |
| 18 | 커프스 | 패션잡화 › 패션소품 | 139 | 6.8% | 59.4% | 98 | Jul |
| 19 | 기타패션소품 | 패션잡화 › 패션소품 | 135 | 13.8% | 28.4% | 100 | Feb |
| 20 | 카드/명함지갑 | 패션잡화 › 지갑 | 132 | 12% | 31.8% | 100 | Jun |
| 21 | 실내화 | 패션잡화 › 남성신발 | 130 | 4.8% | 78.4% | 55 | Sep |
| 22 | 키링 | 패션잡화 › 패션소품 | 127 | 17.9% | 20.6% | 100 | Jun |
| 23 | 신발끈 | 패션잡화 › 신발용품 | 123 | 6.4% | 55.9% | 75 | Jul |
| 24 | 비니 | 패션잡화 › 모자 | 119 | 9.5% | 36.4% | 12 | Jun |
| 25 | 스냅백 | 패션잡화 › 모자 | 118 | 4.9% | 70% | 0 | Jul |
| 26 | 남성벨트 | 패션잡화 › 벨트 | 117 | 4.9% | 69.3% | 91 | Feb |
| 27 | 스니커즈/운동화 | 패션잡화 › 남성신발 | 116 | 5% | 67% | 88 | Jun |
| 28 | 슈트케이스 | 패션잡화 › 여행용가방/소품 | 116 | 6% | 55.8% | 81 | Jul |
| 29 | 동전지갑 | 패션잡화 › 지갑 | 116 | 14.9% | 22.5% | 98 | Jun |
| 30 | 브로치 | 패션잡화 › 패션소품 | 115 | 12.9% | 25.9% | 90 | Jul |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 20s share are 라이터/담배용품, 군모, 와펜. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 20s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.