Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their teens. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | teens share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 키링 | 패션잡화 › 패션소품 | 314 | 3.7% | 78.8% | 97 | Sep | View |
| 2 | 브로치 | 패션잡화 › 패션소품 | 288 | 3.6% | 74.2% | 90 | Sep | View |
| 3 | 피어싱 | 패션잡화 › 주얼리 | 235 | 2.4% | 91% | 100 | Jul | View |
| 4 | 행커치프 | 패션잡화 › 패션소품 | 191 | 3.7% | 47.8% | 100 | Jun | View |
| 5 | 부채 | 패션잡화 › 패션소품 | 167 | 2.1% | 73.8% | 22 | Dec | View |
| 6 | 동전지갑 | 패션잡화 › 지갑 | 149 | 1.8% | 76.9% | 90 | Sep | View |
| 7 | 기타패션소품 | 패션잡화 › 패션소품 | 147 | 1.9% | 71.6% | 98 | Sep | View |
| 8 | 스타킹 | 패션잡화 › 패션소품 | 135 | 1.6% | 78.2% | 64 | Aug | View |
| 9 | 메신저백 | 패션잡화 › 여성가방 | 125 | 1.3% | 89.5% | 70 | Feb | View |
| 10 | 파우치 | 패션잡화 › 여성가방 | 121 | 1.3% | 86.5% | 91 | Sep | View |
| 11 | 가발 | 패션잡화 › 헤어액세서리 | 120 | 1.4% | 79.8% | 100 | Aug | |
| 12 | 카드/명함지갑 | 패션잡화 › 지갑 | 117 | 1.6% | 67.7% | 92 | Sep | |
| 13 | 여성지갑 | 패션잡화 › 지갑 | 116 | 1.3% | 82.9% | 78 | Jun | |
| 14 | 아동시계 | 패션잡화 › 시계 | 114 | 1.6% | 66.2% | 60 | Sep | |
| 15 | 반지 | 패션잡화 › 주얼리 | 114 | 1.3% | 81.1% | 86 | Sep | |
| 16 | 방한모자 | 패션잡화 › 모자 | 109 | 1.6% | 63.1% | 0 | Jul | |
| 17 | 헤어핀 | 패션잡화 › 헤어액세서리 | 109 | 1.1% | 91.7% | 100 | Sep | |
| 18 | 한복소품 | 패션잡화 › 패션소품 | 102 | 1.1% | 85.8% | 83 | Jun | |
| 19 | 주얼리세트 | 패션잡화 › 주얼리 | 102 | 1.1% | 86.1% | 97 | Sep | |
| 20 | 주얼리소품 | 패션잡화 › 주얼리 | 92 | 1.1% | 77.5% | 100 | Sep | |
| 21 | 목걸이 | 패션잡화 › 주얼리 | 87 | 1% | 80.5% | 100 | Sep | |
| 22 | 백팩 | 패션잡화 › 여성가방 | 86 | 0.9% | 88.3% | 94 | Sep | |
| 23 | 헤어끈 | 패션잡화 › 헤어액세서리 | 86 | 0.9% | 88.2% | 98 | Sep | |
| 24 | 펜던트 | 패션잡화 › 주얼리 | 85 | 0.9% | 87.2% | 81 | Sep | |
| 25 | 메신저백 | 패션잡화 › 남성가방 | 84 | 1.7% | 46% | 87 | Jul | |
| 26 | 지갑기타세트 | 패션잡화 › 지갑 | 81 | 1.2% | 62.9% | 80 | Jun | |
| 27 | 와펜 | 패션잡화 › 패션소품 | 78 | 1.6% | 45.4% | 100 | Aug | |
| 28 | 베레모 | 패션잡화 › 모자 | 77 | 0.9% | 79.9% | 76 | Aug | |
| 29 | 비니 | 패션잡화 › 모자 | 75 | 1.1% | 63.4% | 40 | Jun | |
| 30 | 팔찌 | 패션잡화 › 주얼리 | 75 | 0.9% | 77.3% | 78 | Nov |
As a Coupang Partners affiliate, this site earns a commission from qualifying purchases.
Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their teens share are 키링, 브로치, 피어싱. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their teens targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.