Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their teens. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | teens share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 행커치프 | 패션잡화 › 패션소품 | 288 | 3.7% | 52.2% | 100 | Jun | View |
| 2 | 라이터/담배용품 | 패션잡화 › 패션소품 | 230 | 2% | 77.2% | 100 | Jun | View |
| 3 | 패션시계 | 패션잡화 › 시계 | 166 | 1.5% | 74.1% | 99 | Nov | View |
| 4 | 커플시계 | 패션잡화 › 시계 | 150 | 1.4% | 71.8% | 100 | Mar | View |
| 5 | 브로치 | 패션잡화 › 패션소품 | 139 | 3.6% | 25.8% | 90 | Sep | View |
| 6 | 메신저백 | 패션잡화 › 남성가방 | 137 | 1.7% | 54% | 87 | Jul | View |
| 7 | 와펜 | 패션잡화 › 패션소품 | 130 | 1.6% | 54.6% | 100 | Aug | View |
| 8 | 남성지갑 | 패션잡화 › 지갑 | 125 | 1.4% | 59.8% | 84 | Jun | View |
| 9 | 스냅백 | 패션잡화 › 모자 | 124 | 1.2% | 69.5% | 0 | Jul | View |
| 10 | 시계소품 | 패션잡화 › 시계 | 122 | 1% | 82% | 100 | Dec | View |
| 11 | 키링 | 패션잡화 › 패션소품 | 117 | 3.7% | 21.2% | 97 | Sep | |
| 12 | 시계수리용품 | 패션잡화 › 시계 | 114 | 0.9% | 85.2% | 96 | Dec | |
| 13 | 백팩 | 패션잡화 › 남성가방 | 106 | 1.3% | 54.9% | 61 | Sep | |
| 14 | 방한모자 | 패션잡화 › 모자 | 88 | 1.6% | 36.9% | 0 | Jul | |
| 15 | 신발끈 | 패션잡화 › 신발용품 | 85 | 1% | 56.9% | 92 | Aug | |
| 16 | 실내화 | 패션잡화 › 남성신발 | 83 | 0.7% | 79.6% | 74 | Sep | |
| 17 | 부채 | 패션잡화 › 패션소품 | 82 | 2.1% | 26.2% | 22 | Dec | |
| 18 | 아동시계 | 패션잡화 › 시계 | 81 | 1.6% | 33.8% | 60 | Sep | |
| 19 | 기타패션소품 | 패션잡화 › 패션소품 | 80 | 1.9% | 28.4% | 98 | Sep | |
| 20 | 군모 | 패션잡화 › 모자 | 78 | 0.7% | 74.8% | 100 | Sep | |
| 21 | 카드/명함지갑 | 패션잡화 › 지갑 | 77 | 1.6% | 32.3% | 92 | Sep | |
| 22 | 지갑기타세트 | 패션잡화 › 지갑 | 66 | 1.2% | 37.1% | 80 | Jun | |
| 23 | 스니커즈/운동화 | 패션잡화 › 남성신발 | 62 | 0.6% | 68.9% | 100 | Aug | |
| 24 | 동전지갑 | 패션잡화 › 지갑 | 62 | 1.8% | 23.1% | 90 | Sep | |
| 25 | 열쇠지갑 | 패션잡화 › 지갑 | 60 | 1% | 40.1% | 97 | Jun | |
| 26 | 비니 | 패션잡화 › 모자 | 60 | 1.1% | 36.6% | 40 | Jun | |
| 27 | 남성장갑 | 패션잡화 › 장갑 | 60 | 0.6% | 67.5% | 18 | Jul | |
| 28 | 스타킹 | 패션잡화 › 패션소품 | 52 | 1.6% | 21.8% | 64 | Aug | |
| 29 | 신발깔창 | 패션잡화 › 신발용품 | 47 | 0.6% | 52.1% | 94 | Aug | |
| 30 | 야구모자 | 패션잡화 › 모자 | 47 | 0.6% | 52.2% | 0 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their teens share are 행커치프, 라이터/담배용품, 패션시계. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their teens targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.