Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their teens. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | teens share | Men share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 행커치프 | 패션잡화 › 패션소품 | 258 | 3.5% | 55.2% | 78 | Jun |
| 2 | 라이터/담배용품 | 패션잡화 › 패션소품 | 235 | 2.3% | 76.4% | 100 | Jun |
| 3 | 패션시계 | 패션잡화 › 시계 | 177 | 1.8% | 73.6% | 100 | Nov |
| 4 | 메신저백 | 패션잡화 › 남성가방 | 174 | 2.5% | 52.2% | 100 | Jul |
| 5 | 커플시계 | 패션잡화 › 시계 | 160 | 1.7% | 70.4% | 100 | Mar |
| 6 | 브로치 | 패션잡화 › 패션소품 | 149 | 4.3% | 25.9% | 90 | Jul |
| 7 | 와펜 | 패션잡화 › 패션소품 | 139 | 1.9% | 54.8% | 81 | Jul |
| 8 | 스냅백 | 패션잡화 › 모자 | 131 | 1.4% | 70% | 0 | Jul |
| 9 | 남성지갑 | 패션잡화 › 지갑 | 126 | 1.6% | 58.9% | 92 | Jun |
| 10 | 시계소품 | 패션잡화 › 시계 | 120 | 1.1% | 81.5% | 100 | Dec |
| 11 | 키링 | 패션잡화 › 패션소품 | 116 | 4.2% | 20.6% | 100 | Jun |
| 12 | 백팩 | 패션잡화 › 남성가방 | 115 | 1.6% | 53.7% | 72 | Jun |
| 13 | 시계수리용품 | 패션잡화 › 시계 | 113 | 1% | 84.3% | 100 | Dec |
| 14 | 부채 | 패션잡화 › 패션소품 | 95 | 2.7% | 26.2% | 88 | Dec |
| 15 | 방한모자 | 패션잡화 › 모자 | 94 | 2% | 35% | 0 | Jul |
| 16 | 신발끈 | 패션잡화 › 신발용품 | 90 | 1.2% | 55.9% | 75 | Jul |
| 17 | 실내화 | 패션잡화 › 남성신발 | 84 | 0.8% | 78.4% | 55 | Sep |
| 18 | 기타패션소품 | 패션잡화 › 패션소품 | 83 | 2.2% | 28.4% | 100 | Feb |
| 19 | 카드/명함지갑 | 패션잡화 › 지갑 | 81 | 1.9% | 31.8% | 100 | Jun |
| 20 | 아동시계 | 패션잡화 › 시계 | 75 | 1.7% | 33.2% | 76 | Jul |
| 21 | 군모 | 패션잡화 › 모자 | 71 | 0.7% | 76.4% | 99 | Jan |
| 22 | 지갑기타세트 | 패션잡화 › 지갑 | 67 | 1.4% | 35.7% | 99 | Jun |
| 23 | 신발깔창 | 패션잡화 › 신발용품 | 62 | 0.9% | 51.3% | 76 | Feb |
| 24 | 동전지갑 | 패션잡화 › 지갑 | 60 | 2% | 22.5% | 98 | Jun |
| 25 | 비니 | 패션잡화 › 모자 | 58 | 1.2% | 36.4% | 12 | Jun |
| 26 | 스타킹 | 패션잡화 › 패션소품 | 56 | 1.9% | 22% | 28 | Jun |
| 27 | 스니커즈/운동화 | 패션잡화 › 남성신발 | 54 | 0.6% | 67% | 88 | Jun |
| 28 | 남성장갑 | 패션잡화 › 장갑 | 54 | 0.6% | 67.4% | 4 | Jul |
| 29 | 안경테 | 패션잡화 › 선글라스/안경테 | 49 | 0.6% | 60.9% | 100 | Jun |
| 30 | 열쇠지갑 | 패션잡화 › 지갑 | 48 | 0.9% | 40% | 100 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their teens share are 행커치프, 라이터/담배용품, 패션시계. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their teens targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.