Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their teens. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | teens share | Men share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 유니폼/단체복 | 패션의류 › 남성의류 | 376 | 4.9% | 57.4% | 55 | Feb |
| 2 | 한복 | 패션의류 › 남성의류 | 254 | 3.2% | 59.3% | 95 | Dec |
| 3 | 티셔츠 | 패션의류 › 남성의류 | 200 | 2.4% | 62.3% | 80 | Jan |
| 4 | 트레이닝복 | 패션의류 › 남성의류 | 187 | 1.9% | 73.6% | 68 | Jan |
| 5 | 보정속옷 | 패션의류 › 남성언더웨어/잠옷 | 174 | 1.7% | 76.7% | 93 | Jan |
| 6 | 점퍼 | 패션의류 › 남성의류 | 123 | 1.4% | 65.5% | 9 | Jun |
| 7 | 아우터 | 패션의류 › 남성의류 | 105 | 1.1% | 71.7% | 0 | Jun |
| 8 | 유니폼/단체복 | 패션의류 › 여성의류 | 93 | 3.3% | 21.2% | 90 | Jun |
| 9 | 점프슈트 | 패션의류 › 남성의류 | 83 | 0.8% | 77.7% | 71 | Jul |
| 10 | 코디세트 | 패션의류 › 남성의류 | 65 | 0.8% | 61.1% | 49 | Feb |
| 11 | 바지 | 패션의류 › 남성의류 | 58 | 0.6% | 72.8% | 75 | Feb |
| 12 | 청바지 | 패션의류 › 남성의류 | 54 | 0.5% | 81.1% | 60 | Jul |
| 13 | 팬티 | 패션의류 › 남성언더웨어/잠옷 | 51 | 0.6% | 64.1% | 100 | Nov |
| 14 | 니트 | 패션의류 › 남성의류 | 45 | 0.5% | 67.4% | 0 | Jul |
| 15 | 언더웨어소품 | 패션의류 › 여성언더웨어/잠옷 | 43 | 1.1% | 29.3% | 100 | Jan |
| 16 | 정장세트 | 패션의류 › 남성의류 | 43 | 0.4% | 80.3% | 66 | Jul |
| 17 | 잠옷/홈웨어 | 패션의류 › 남성언더웨어/잠옷 | 28 | 0.6% | 35% | 43 | Sep |
| 18 | 파티복 | 패션의류 › 여성의류 | 27 | 2.8% | 7.3% | 86 | Jul |
| 19 | 셔츠/남방 | 패션의류 › 남성의류 | 27 | 0.3% | 68.1% | 86 | Dec |
| 20 | 잠옷/홈웨어 | 패션의류 › 여성언더웨어/잠옷 | 21 | 1.4% | 11.2% | 63 | Feb |
| 21 | 트레이닝복 | 패션의류 › 여성의류 | 19 | 1.2% | 11.8% | 63 | Jun |
| 22 | 한복 | 패션의류 › 여성의류 | 19 | 1.6% | 8.8% | 84 | Jun |
| 23 | 슬립 | 패션의류 › 여성언더웨어/잠옷 | 18 | 0.6% | 22.1% | 100 | Mar |
| 24 | 보정속옷 | 패션의류 › 여성언더웨어/잠옷 | 16 | 1.2% | 10% | 95 | Dec |
| 25 | 러닝 | 패션의류 › 남성언더웨어/잠옷 | 16 | 0.2% | 58.4% | 89 | Jan |
| 26 | 러닝팬티세트 | 패션의류 › 남성언더웨어/잠옷 | 15 | 0.2% | 55.4% | 95 | Nov |
| 27 | 시즌성내의 | 패션의류 › 남성언더웨어/잠옷 | 15 | 0.2% | 56.7% | 4 | Jun |
| 28 | 브라 | 패션의류 › 여성언더웨어/잠옷 | 10 | 0.9% | 8.1% | 100 | Dec |
| 29 | 팬티 | 패션의류 › 여성언더웨어/잠옷 | 10 | 0.5% | 14.3% | 100 | Nov |
| 30 | 브라팬티세트 | 패션의류 › 여성언더웨어/잠옷 | 10 | 0.8% | 8.9% | 100 | Nov |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their teens share are 유니폼/단체복, 한복, 티셔츠. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their teens targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
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