Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their teens. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | teens share | Women share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 유니폼/단체복 | 패션의류 › 여성의류 | 245 | 3.3% | 78.8% | 90 | Jun |
| 2 | 파티복 | 패션의류 › 여성의류 | 245 | 2.8% | 92.7% | 86 | Jul |
| 3 | 유니폼/단체복 | 패션의류 › 남성의류 | 197 | 4.9% | 42.6% | 55 | Feb |
| 4 | 한복 | 패션의류 › 여성의류 | 138 | 1.6% | 91.2% | 84 | Jun |
| 5 | 한복 | 패션의류 › 남성의류 | 123 | 3.2% | 40.7% | 95 | Dec |
| 6 | 잠옷/홈웨어 | 패션의류 › 여성언더웨어/잠옷 | 117 | 1.4% | 88.8% | 63 | Feb |
| 7 | 보정속옷 | 패션의류 › 여성언더웨어/잠옷 | 102 | 1.2% | 90% | 95 | Dec |
| 8 | 트레이닝복 | 패션의류 › 여성의류 | 100 | 1.2% | 88.2% | 63 | Jun |
| 9 | 티셔츠 | 패션의류 › 남성의류 | 85 | 2.4% | 37.7% | 80 | Jan |
| 10 | 브라 | 패션의류 › 여성언더웨어/잠옷 | 78 | 0.9% | 91.9% | 100 | Dec |
| 11 | 언더웨어소품 | 패션의류 › 여성언더웨어/잠옷 | 73 | 1.1% | 70.7% | 100 | Jan |
| 12 | 브라팬티세트 | 패션의류 › 여성언더웨어/잠옷 | 69 | 0.8% | 91.1% | 100 | Nov |
| 13 | 티셔츠 | 패션의류 › 여성의류 | 53 | 0.6% | 93.2% | 86 | Jan |
| 14 | 트레이닝복 | 패션의류 › 남성의류 | 47 | 1.9% | 26.4% | 68 | Jan |
| 15 | 점퍼 | 패션의류 › 남성의류 | 46 | 1.4% | 34.5% | 9 | Jun |
| 16 | 슬립 | 패션의류 › 여성언더웨어/잠옷 | 44 | 0.6% | 77.9% | 100 | Mar |
| 17 | 속치마/속바지 | 패션의류 › 여성언더웨어/잠옷 | 43 | 0.5% | 91.1% | 96 | Jan |
| 18 | 팬티 | 패션의류 › 여성언더웨어/잠옷 | 40 | 0.5% | 85.7% | 100 | Nov |
| 19 | 잠옷/홈웨어 | 패션의류 › 남성언더웨어/잠옷 | 37 | 0.6% | 65% | 43 | Sep |
| 20 | 보정속옷 | 패션의류 › 남성언더웨어/잠옷 | 37 | 1.7% | 23.3% | 93 | Jan |
| 21 | 점퍼 | 패션의류 › 여성의류 | 35 | 0.4% | 92.6% | 12 | Jul |
| 22 | 점프슈트 | 패션의류 › 여성의류 | 35 | 0.4% | 93.5% | 100 | Dec |
| 23 | 레깅스 | 패션의류 › 여성의류 | 33 | 0.4% | 86.2% | 56 | Jun |
| 24 | 아우터 | 패션의류 › 남성의류 | 29 | 1.1% | 28.3% | 0 | Jun |
| 25 | 코디세트 | 패션의류 › 남성의류 | 29 | 0.8% | 38.9% | 49 | Feb |
| 26 | 러닝/캐미솔 | 패션의류 › 여성언더웨어/잠옷 | 26 | 0.3% | 93.2% | 80 | Jan |
| 27 | 팬티 | 패션의류 › 남성언더웨어/잠옷 | 20 | 0.6% | 35.9% | 100 | Nov |
| 28 | 니트 | 패션의류 › 여성의류 | 18 | 0.2% | 95.7% | 0 | Jul |
| 29 | 원피스 | 패션의류 › 여성의류 | 18 | 0.2% | 95.6% | 100 | Jan |
| 30 | 아우터 | 패션의류 › 여성의류 | 18 | 0.2% | 94.1% | 0 | Jul |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their teens share are 유니폼/단체복, 파티복, 유니폼/단체복. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their teens targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
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